This episode doesn’t suck, but the brand we feature does. IT’S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 35 slogans in total!):

1/ Free sipping on all orders.
2/ The earth doesn’t deserve a hangover.
3/ Unlike other single-use straws, we don’t have a drinking problem.
4/ Cause a stir, but don’t make waves. 
5/ The straw that broke the plastic’s back.

Other tidbits that made their way into our episode against all odds:

—Tyra Banks’ new ice cream launch, smiZE CREAM
—smiZE CREAM mascot, DJ Splitz
—The Meow Mix jingle
—Allie’s love of dolphins
—How to text with long nails 
—Ghosting and Irish Goodbyes
—Girls’ Night Out

Watch the Phade Highlight Reel Video here.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.