• Category creation, pricing, marketing | Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy | Episode 15 | Wadhwani Foundation podcast

  • Jan 27 2023
  • Duración: 40 m
  • Podcast

Category creation, pricing, marketing | Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy | Episode 15 | Wadhwani Foundation podcast

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  • Resumen

  • In this episode of the Wadhwani Viewpoint podcast, host Manali Shah is in conversation with Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy - a conscious food venture that seeks to address the nutrition gap in the Indian vegetarian diet.

    Creating a category as a startup and launching an online business, both come with unique challenges. Siddharth shares research and rationale that went into launching a tempeh product, and the logic behind his pricing strategy in a cost-conscious market like India.

    He also breaks down the marketing strategy that he adopted to create awareness about a new product like Hello Tempayy, and shares some extremely insightful advice for aspiring founders. Tune in!
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