• Cece Lee and Lynn Pietryga - Creating a Strategy for Your Customer Content

  • Oct 3 2022
  • Duración: 45 m
  • Podcast

Cece Lee and Lynn Pietryga - Creating a Strategy for Your Customer Content

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  • Resumen

  • In this episode of the State of Customer Storytelling podcast, Enable Us Chief Marketing Officer Cece Lee and Chief Customer Officer Lynn Pietryga share how to set a strategy for your customer content program. Hear how to make sure your customer content is aligned with your value proposition, why video is the most powerful form of content, and how webinars and other longform pieces of content can be chopped up into smaller, shareable bits for social media. You’ll also learn why there’s no need to boil the ocean, how to measure your marketing content, get to “Yes” efficiently, and how to maintain a close relationship between marketing and customer success. To learn more about Testimonial Hero and the importance of customer storytelling, go to Testimonialhero.com
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