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LET'S CONNECT:

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For more information on working with me fill out this application:

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LET'S CONNECT:

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LET'S CONNECT:

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Are you proud of how you showed up this year?

That's the only question that matters as we close out 2025 and step into 2026. Not "did you make a certain amount of money" or "did you hit your follower count." Did you give your very best effort every single day? Were you a good parent, a good partner, a good friend? Did you execute at the highest possible level you could?

This episode isn't about tactics. It's about the commitment you're making to yourself for 2026 - full ass, both cheeks, 24/7, 365 days. Not working 16 hours a day, but prioritizing what you want in life and spending every single day working towards those things while cutting out everything that doesn't serve your purpose.

Then Brian gets into live coaching with coaches who are setting massive goals, struggling with content plateaus, rebuilding after adversity, and learning how to monetize their platforms with brand partnerships.

Here's what we break down:

• The full-ass commitment mindset for 2026. Brian has worked with 38 coaches who hit $100K months. Every single one set that goal thinking it was crazy, then achieved it. You can have anything you want, but only if you commit fully. Not half-ass, not when you feel like it, not when it's easy. Full commitment means working on yourself every single day.
• Brian's capacity expansion strategy that nobody talks about. He was doing twice-a-day posts, seven days a week. Then thought "I can do more" and went to three times. Then more. Every year his capacity expanded, and now what seemed insane is just normal. The things that feel impossible become your baseline when you consistently push your limits.
• Why CTAs need to be on EVERY post (not every video). There's a difference between asking someone to take action (follow for more), asking for something in exchange (comment for guide), and pitching your program. Every post needs a CTA, but it doesn't have to be in the video itself. Check the caption - "follow for more value" or "save this post" or "drop fire emojis if this resonated."
• Julian's Instagram plateau solution at 50K followers. He's getting massive views and comments but followers aren't growing. The problem? He's not asking people to follow. Simple fix: add "Follow @username for more value" to every post. Brian's viral video with 9,000 likes brought in 599 followers because he asked. You have the reach, you're just not converting it.
• The split-screen format that's crushing right now. Instead of doing the same shouting videos or slow-motion corrections, experiment with split-screen content showing wrong vs right technique side by side. Brian Abarca is crushing with this format (1.1M views). Wide shot, show both sides, zoom into what's wrong with an X, then show the check mark on the right technique.
• How to repost your viral content without looking repetitive. Go back to your most viral posts and repost them, but change the first three seconds of text on screen and switch the background music. Post them on trial reels so they look like different videos. Julian did this in December when posting slowed down - it worked.

...and much more.

CHAPTERS:

00:00 - Intro: Are You Proud of How You Showed Up This Year?
02:17 - The Full-Ass Commitment for 2026
04:02 - 38 Coaches Hit $100K Months by Setting Crazy Goals
05:00 - Jai's CTA Strategy: Every Post Needs a Call to Action
09:01 - Corey's Brand Partnership Pricing ($3-5K Per Post)
48:17 - Carolina's Mental Reset After Phone Stolen
52:00 - Rebuilding Your Balance After Adversity 55:00 - Julian's Plateau Fix: Just Ask People to Follow
58:27 - Split-Screen Format + Reposting Viral Content Strategy
1:00:00 - Julian's Tennis Coaching Niche & Sales Struggles

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You know what's worse than getting projectile shit on at 2am while your finger's bleeding from a cardboard cut? (Yep, that happened.) Watching people's souls leave their body when they realize entrepreneurship isn't a vacation.

This episode is Brian and his co-host going OFF on the fairy spiritual "follow your bliss" bullshit that's infecting entrepreneurship.

If you think starting an online business or following your passion means you can skip the grind, this episode will slap you back to reality. Hard.

This isn't your typical motivational podcast where we tell you everything's gonna be okay. This is the conversation about why most people fail, why work ethic is a muscle you need to build, and why your feelings are lying to you about what you're capable of.

From watching Anthony Joshua tell Jake Paul "I'm gonna make sure your soul leaves your body" to the harsh reality that you need to pack your calendar until there's literally no time left... this is what separates people who actually make it from people who quit after day six.

Here's what we break down:

• The "come to Jesus" moment everyone's having. People are finally realizing that building a seven-figure business requires money, effort, and years of work. Not four days of hustle followed by "when's the vacation?" You don't get breaks when you're building something real.
• Why work ethic is like a muscle (and how to build it). You can't hit a PR the first time you try five plates. You work, recover, eat, and try again. Same with entrepreneurship. Most people push too hard, burn out, and pull way too far back instead of finding their limit and slowly expanding capacity.
• The calendar optimization strategy that built PT Domination. Pack your calendar until there's literally no time left. Optimize what you're doing. Hire someone to replace the menial tasks. Repeat. That's how you scale, not by working less and hoping AI does it for you.
• Why your body is NOT your friend. If Brian listened to his body, he'd be 400 pounds eating candy. If his co-host listened to his body, he'd still be doing drugs. Your body lies to you. Your feelings lie to you. Stop listening to them and work your goddamn ass off.
• The harsh truth about the "alignment" crowd. Every single person preaching "go with the flow" and "follow your bliss" built their business with ridiculous work ethic. They weren't sleeping. They weren't woo-woo-ing their way to a million dollars. They worked until they succeeded, THEN they started the spiritual shit.

...and much more.

CHAPTERS:

00:00 - Intro: Babies, Projectile Shit & Real Talk
03:27 - The "Soul Leaving the Body" Moment
06:00 - What It Actually Takes to See Success
15:55 - Work Ethic as a Muscle: How to Build Capacity
19:24 - Why the "Follow Your Bliss" Crowd is Full of Shit
22:13 - Your Body is NOT Your Friend: Stop Listening to Feelings

Top Quotes:

"Sometimes you just watch the soul leave their body. You just see people fucking crumble." - Co-host (3:27)

"Everything that you want in life is on the other side of work ethic. Everything." - Co-host (15:55)

"If I listen to my body, I'd be 400 fucking pounds right now, because all I want to do is eat candy and drink." - Brian (22:13)

"You can't woo, woo your way to a million fucking dollars. You can't woo your way to fucking 100 grand. Doesn't fucking work." - Co-host (19:37)

"If I got to convince you to get out of bed to do the shit that you said you wanted to do, fuck off." - Brian (22:13)

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Justin Klein just won $25,000. Not in the lottery. In business decisions.

That's what happens when you renew, upgrade, or extend your coaching program.

You get entered to win a $25K trip to spend an entire day with Brian breaking down your business, flying out fully paid, going to lunch, doing a workout, and getting one-on-one attention to scale even faster.

This episode starts with announcing two major winners (Justin's $25K trip and Michelle's $1K cash plus the BOOM trophy), then dives straight into live coaching with coaches who are scaling hard, hitting record months, and figuring out how to stop fucking around with multiple jobs when their business is already printing money.

From Dana hitting $25K months while still manually transferring client programs (and why she needs to hire someone yesterday), to Daniel showing up to every coaching call even after four years because he knows there's always more to learn, to Stevie launching a year-long $5K program via masterclass - this is what scaling to six figures actually looks like in real time.

Here's what we break down:

• The project management system that lets Brian run multiple businesses without burnout. Sunday planning to identify the ONE most important thing for each project that week, then spending 30-45 minutes on each project every single day. Small daily progress beats batching everything into one overwhelming day.
• The difference between knowing information and using information. Daniel's been with PT Domination for four years and knows the fundamentals, but people in the Millionaire Mastermind making $200K/month have the exact same information. The difference? They show up to every single coaching call. Trent Harrison still shows up at $220-250K/month to learn from people doing $15-35K.
• Andre's New Year's challenge timing strategy. Don't launch a 14-day challenge on January 1st. Push hard for January 1st program starts NOW, then launch your 14-day challenge starting January 5th. You'll capture both waves - people who want to start immediately and people who want the free challenge entry point.
• Stevie's masterclass framework for launching her $5K year-long program. Start with big promise, backstory on why you're qualified, show social proof, deliver three valuable core lessons, then present the "slow path vs fast path" invitation. Get your ride-or-die clients in the chat hyping you up while people book calls. Send the replay immediately after to everyone who didn't show.
• Lucy's decision point: quit the job or keep playing it safe? She's hitting multiple $10K months in a row, has the money saved, but her job texted "my emergency is your emergency" and it's stressing her out. Brian's responsible coaching approach: How many months have you hit over $10K in a row? If it's consistent, you know the answer.

CHAPTERS:

00:00 - Intro: $25K Winner Announcement - Justin Klein
02:00 - Michelle Listini Wins $1K + BOOM Trophy
05:00 - Dana's Project Management Question & Delegation Strategy
07:15 - Meta Glasses: Did They Actually Help Story Engagement?
10:00 - Daniel's Insight: Knowing vs Using Information
15:00 - Why $200K/Month Coaches Still Show Up to Calls
1:25:44 - Andre's New Year's Challenge Timing Strategy
1:26:44 - Stevie's Masterclass Framework for $5K Year-Long Program
1:30:00 - How to Get Ride-or-Die Clients to Hype Your Masterclass

Top Quotes:

"There's a difference between knowing information and using information. You can know something, but to execute the thing perfectly is two completely different conversations." - Brian (10:00)

"The same information that you have is the same information that they have. The only difference is in the application and the behavior pattern." - Brian (10:36)

"If I can't do the stuff in the time that I'm allotting it to, then I'm gonna hire somebody to do it for me." - Brian (5:00)

"Why am I the one posting that on my feed? I can get somebody else. It's content still goes out, but I don't have to post the content." - Brian (5:00)

"You're rich, Dana. You're $25K. Get somebody else to do it." - Brian (5:00)

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For more information on working with me fill out this application:

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LET'S CONNECT:

YouTube | @therealbrianmark
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Facebook | Brian Mark

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For more information on working with me fill out this application:

http://bit.ly/BuildYourOnlineFitnessBiz

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LET'S CONNECT:

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Facebook | Brian Mark