You know what's worse than getting projectile shit on at 2am while your finger's bleeding from a cardboard cut? (Yep, that happened.) Watching people's souls leave their body when they realize entrepreneurship isn't a vacation.

This episode is Brian and his co-host going OFF on the fairy spiritual "follow your bliss" bullshit that's infecting entrepreneurship.

If you think starting an online business or following your passion means you can skip the grind, this episode will slap you back to reality. Hard.

This isn't your typical motivational podcast where we tell you everything's gonna be okay. This is the conversation about why most people fail, why work ethic is a muscle you need to build, and why your feelings are lying to you about what you're capable of.

From watching Anthony Joshua tell Jake Paul "I'm gonna make sure your soul leaves your body" to the harsh reality that you need to pack your calendar until there's literally no time left... this is what separates people who actually make it from people who quit after day six.

Here's what we break down:

• The "come to Jesus" moment everyone's having. People are finally realizing that building a seven-figure business requires money, effort, and years of work. Not four days of hustle followed by "when's the vacation?" You don't get breaks when you're building something real.
• Why work ethic is like a muscle (and how to build it). You can't hit a PR the first time you try five plates. You work, recover, eat, and try again. Same with entrepreneurship. Most people push too hard, burn out, and pull way too far back instead of finding their limit and slowly expanding capacity.
• The calendar optimization strategy that built PT Domination. Pack your calendar until there's literally no time left. Optimize what you're doing. Hire someone to replace the menial tasks. Repeat. That's how you scale, not by working less and hoping AI does it for you.
• Why your body is NOT your friend. If Brian listened to his body, he'd be 400 pounds eating candy. If his co-host listened to his body, he'd still be doing drugs. Your body lies to you. Your feelings lie to you. Stop listening to them and work your goddamn ass off.
• The harsh truth about the "alignment" crowd. Every single person preaching "go with the flow" and "follow your bliss" built their business with ridiculous work ethic. They weren't sleeping. They weren't woo-woo-ing their way to a million dollars. They worked until they succeeded, THEN they started the spiritual shit.

...and much more.

CHAPTERS:

00:00 - Intro: Babies, Projectile Shit & Real Talk
03:27 - The "Soul Leaving the Body" Moment
06:00 - What It Actually Takes to See Success
15:55 - Work Ethic as a Muscle: How to Build Capacity
19:24 - Why the "Follow Your Bliss" Crowd is Full of Shit
22:13 - Your Body is NOT Your Friend: Stop Listening to Feelings

Top Quotes:

"Sometimes you just watch the soul leave their body. You just see people fucking crumble." - Co-host (3:27)

"Everything that you want in life is on the other side of work ethic. Everything." - Co-host (15:55)

"If I listen to my body, I'd be 400 fucking pounds right now, because all I want to do is eat candy and drink." - Brian (22:13)

"You can't woo, woo your way to a million fucking dollars. You can't woo your way to fucking 100 grand. Doesn't fucking work." - Co-host (19:37)

"If I got to convince you to get out of bed to do the shit that you said you wanted to do, fuck off." - Brian (22:13)

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Justin Klein just won $25,000. Not in the lottery. In business decisions.

That's what happens when you renew, upgrade, or extend your coaching program.

You get entered to win a $25K trip to spend an entire day with Brian breaking down your business, flying out fully paid, going to lunch, doing a workout, and getting one-on-one attention to scale even faster.

This episode starts with announcing two major winners (Justin's $25K trip and Michelle's $1K cash plus the BOOM trophy), then dives straight into live coaching with coaches who are scaling hard, hitting record months, and figuring out how to stop fucking around with multiple jobs when their business is already printing money.

From Dana hitting $25K months while still manually transferring client programs (and why she needs to hire someone yesterday), to Daniel showing up to every coaching call even after four years because he knows there's always more to learn, to Stevie launching a year-long $5K program via masterclass - this is what scaling to six figures actually looks like in real time.

Here's what we break down:

• The project management system that lets Brian run multiple businesses without burnout. Sunday planning to identify the ONE most important thing for each project that week, then spending 30-45 minutes on each project every single day. Small daily progress beats batching everything into one overwhelming day.
• The difference between knowing information and using information. Daniel's been with PT Domination for four years and knows the fundamentals, but people in the Millionaire Mastermind making $200K/month have the exact same information. The difference? They show up to every single coaching call. Trent Harrison still shows up at $220-250K/month to learn from people doing $15-35K.
• Andre's New Year's challenge timing strategy. Don't launch a 14-day challenge on January 1st. Push hard for January 1st program starts NOW, then launch your 14-day challenge starting January 5th. You'll capture both waves - people who want to start immediately and people who want the free challenge entry point.
• Stevie's masterclass framework for launching her $5K year-long program. Start with big promise, backstory on why you're qualified, show social proof, deliver three valuable core lessons, then present the "slow path vs fast path" invitation. Get your ride-or-die clients in the chat hyping you up while people book calls. Send the replay immediately after to everyone who didn't show.
• Lucy's decision point: quit the job or keep playing it safe? She's hitting multiple $10K months in a row, has the money saved, but her job texted "my emergency is your emergency" and it's stressing her out. Brian's responsible coaching approach: How many months have you hit over $10K in a row? If it's consistent, you know the answer.

CHAPTERS:

00:00 - Intro: $25K Winner Announcement - Justin Klein
02:00 - Michelle Listini Wins $1K + BOOM Trophy
05:00 - Dana's Project Management Question & Delegation Strategy
07:15 - Meta Glasses: Did They Actually Help Story Engagement?
10:00 - Daniel's Insight: Knowing vs Using Information
15:00 - Why $200K/Month Coaches Still Show Up to Calls
1:25:44 - Andre's New Year's Challenge Timing Strategy
1:26:44 - Stevie's Masterclass Framework for $5K Year-Long Program
1:30:00 - How to Get Ride-or-Die Clients to Hype Your Masterclass

Top Quotes:

"There's a difference between knowing information and using information. You can know something, but to execute the thing perfectly is two completely different conversations." - Brian (10:00)

"The same information that you have is the same information that they have. The only difference is in the application and the behavior pattern." - Brian (10:36)

"If I can't do the stuff in the time that I'm allotting it to, then I'm gonna hire somebody to do it for me." - Brian (5:00)

"Why am I the one posting that on my feed? I can get somebody else. It's content still goes out, but I don't have to post the content." - Brian (5:00)

"You're rich, Dana. You're $25K. Get somebody else to do it." - Brian (5:00)

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Black Friday week is here. Most coaches are scrambling. You're about to learn exactly how to execute.

This isn't theory or motivation. This is the live, tactical playbook for running your Black Friday challenge, closing old leads, handling renewals, and avoiding the mistakes that'll cost you $10K+ this week. You're getting real-time coaching with coaches booking 60+ calls, hitting $16K+ months, and executing four-day challenges with 30+ engaged participants.

From Robert's giveaway that flopped (and how to fix it), to Chris booking 5 calls immediately after his challenge, to Lot going 0-for-9 on sales calls after raising prices - this is what Black Friday execution actually looks like when the pressure's on.

Here's what we break down:

• The exact DM sequence for challenge participants post-live. LJ gets the word-for-word text to send immediately after the final live stream. This converts challengers into booked calls without sounding desperate or pushy.
• Why your Black Friday giveaway bombed (and the one fix that saves it). Robert's giveaway got zero traction because it said "12 week program giveaway" instead of "$1,000 giveaway." Dollar amounts create urgency. Program descriptions don't.
• How to hit up old leads without coming off like a desperate salesman. The framework for re-engaging cold leads: get them to REPLY first, then make the offer. Never lead with "30% off, you interested?"
• The pre-call video that increases show rates by 20%+. Maddie learns the exact video script to send the night before every sales call. This simple touch dramatically reduces no-shows.
• When to raise prices vs. when to fix your sales skills. Lot went 0-for-9 after raising from $999 to $1,200. Felix is closing at 100% and wants to add more to his offer. The market tells you everything.
• The "seven levels of leads" framework. Why type form leads convert at 80% but story poll leads ghost you. Understanding lead temperature is the difference between wasting hours and closing deals.

CHAPTERS:

• 00:00 - Intro: The Challenge Close Strategy
• 01:27 - Robert's Black Friday Giveaway Fix
• 06:32 - Elliot's $16K Month & Athlete Lead Strategy
• 11:25 - Quincy's Challenge Wrap-Up Framework
• 18:08 - Bruce's $11K Month & Sales Conversion
• 24:48 - Kayla's Challenge Execution & Winner Selection
• 28:39 - Carter's $17K Month Ad-Free Strategy
• 34:02 - Jai's Niche Decision: Person vs. Problem
• 45:00 - Maddie's Lead Quality Problem & Pre-Call Videos
• 51:00 - Lot's 0-for-9 Sales Week & Price Confidence
• 55:00 - Daniel's Trainerize Migration Strategy
• 1:01:45 - Gina's $20K Month & Content Creation Rituals
• 1:07:45 - Jared's First 10K Mastermind Call
• 1:09:00 - Carolina's 90% Close Rate & DM Pitching
• 1:17:09 - Chris's $25K Projection & Old Lead Reactivation

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LET'S CONNECT:

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For more information on working with me fill out this application:

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LET'S CONNECT:

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For more information on working with me fill out this application:

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LET'S CONNECT:

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