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Summary

Rob Gaedtke, President and CEO of KPS3, shares his journey in the marketing and advertising industry and the unique approaches that have made KPS3 stand out. He started as a production artist and climbed the ranks to become CEO. Some pivotal moments in his career include meeting the creative director of KPS3 during a photo shoot and getting offered a job on the spot, working for a tech company and experiencing a vibrant company culture, and realizing the importance of brand marketing in the digital industry. KPS3 has grown to be recognized as the best place to work for eight consecutive years, thanks to initiatives like compensating employees above market rate, providing bonuses and lifestyle benefits, and fostering a culture of challenge, care, and empowerment. KPS3 specializes in both creative and technical aspects of marketing, leveraging technology to track and measure the success of campaigns. They aim to change the way marketing is measured by focusing on employee satisfaction, providing value to clients, and using data to track and optimize campaigns. The company has evolved from a one-person marketing strategy firm to a team of 54 employees across eight states, while still maintaining the bold and powerful vision of its founder. COVID-19 has impacted the business by accelerating the shift to remote work, but KPS3 was already tech-forward and well-prepared for the transition. The company's focus on technology has shaped its approach to marketing, allowing them to offer services like search and digital media marketing, email marketing, and web app development. KPS3 sets itself apart from other agencies by specializing and not specializing, bringing diverse ideas and insights from different industries to create the best solutions for clients. They also prioritize changing the way marketing is measured by focusing on employee satisfaction, providing value to clients, and using data to track and optimize campaigns. Rob Gatke sees the future of marketing at the intersection of technology and human connection, with a focus on health, wellness, and authenticity. He believes that technology will become more hidden and seamless, while marketing will prioritize genuine and meaningful interactions. Some challenges that KPS3 faces include hiring the right people, adapting to a changing industry, and staying ahead of the curve with AI. Rob Gaedtke's personal growth and leadership have been influenced by his participation in a leadership group and his focus on setting a clear vision and inspiring his team. Looking ahead, he sees the marketing industry evolving towards a focus on health, wellness, and authenticity, with technology becoming more seamless and hidden. If he could give advice to his 18-year-old self, he would encourage himself to be open to feedback, take risks, and focus on personal growth.

Keywords

Rob Gaedtke, KPS3, marketing, advertising, journey, unique approaches, pivotal moments, career, brand marketing, digital industry, best place to work, compensation, bonuses, lifestyle benefits, creative, technical, measurement, COVID-19, remote work, technology, specialization, changing marketing, future, challenges, personal growth, leadership, advice