• Changing patterns vs habits, and flipping the script because we can

  • Aug 25 2021
  • Duración: 24 m
  • Podcast

Changing patterns vs habits, and flipping the script because we can Por arte de portada

Changing patterns vs habits, and flipping the script because we can

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  • In this episode Susan and Laura cover four actionable items to change patterns, versus changing habits. What can you control? Here are four ideas to take control and gain an edge in business and life. This was taken from a recent blog post by today's guest, Laura Patterson, President, VisionEdge Marketing. She and Susan drive through this hard truth list. You either embrace it and expand your effectiveness, or freeze in place with no desire to change your approach. If that's you, you can now choose to mix it up, or be left behind. ----more---- "The greatest teacher, failure is." - Yoda Be Proactive. Participants register for a race. In triathlons, the registration list and course are published in advance of race day. This allows competitors to research the race and the performance of other participants.  We can also read about the course from previous race participants. Most competitors check out the course prior to the race. The pre-race research provides an opportunity to be proactive rather than reactive on race day. It’s vital for business leaders to make conducting research a habit. (Read the rest in the post.)Plan to Win. Two contemporaries from the 20th century offer good advice when it comes to planning. “Plans are nothing, planning is everything” attributed to Dwight Eisenhower, and “failing to plan is planning to fail” attributed to Winston Churchill.  It’s easy for business leaders to get sucked into the vortex of the day-to-day. Lack of strategy and a plan is the equivalent of ‘winging it’. If you don’t currently have a cadence for business strategy and planning, now is the time to create one. Start by analyzing current performance and identifying why things play out the way they do.  This provides insight into your current patterns and an opportunity to analyze which ones are working, which ones aren’t and what adjustments are needed. (Read the rest in the post.)Work the Scenarios. In triathlons unexpected things can happen – tires go flat, people crash, goggles can get kicked off during a swim. Scenarios help you consider possibilities and anticipate what might happen in your market and moves by your customers, competitors or partners. (Read the rest in the post.)Train and practice. Successful triathletes like most competitors train and practice off and during race season – daily – except for a few days before the race. They leverage coaches and refine processes, such as processes associated with transitions and changing flats.  Serious competitors consistently look for opportunities to improve their physical performance as well as address equipment that might give them an edge.  They practice and train with new equipment. Experienced racers know better than to run in new shoes or ride a new bike for the first time at a race.  And they have training partners. (Read the rest in the post.)Here is the post that inspired this episode: https://visionedgemarketing.com/growing-your-business-takes-breaking-patterns/  Here is the episode Laura and Susan were talking about on Market Dominance Guys: Not Getting Trained? Train Yourself! Flip the Script by Oren Klaff goes along perfectly with this episode: https://www.amazon.com/gp/product/B07MPTXZ59/ref=dbs_a_def_rwt_bibl_vppi_i1 Laura Patterson's book: Fast Track Your Business - Customer-Centric Accelerate https://www.amazon.com/Fast-Track-Your-Business-Customer-Centric-Accelerate-ebook/dp/B084CTKN6P  ----more---- Here is the full transcript for this episode: Susan Finch (00:14): Hey everybody. Susan Finch here, your host today for Sales Lead Management Radio. And I am really excited because I'm welcoming back a friend of Funnel Radio, a friend of Funnel Media Group, Laura Patterson, from VisionEdge Marketing. Laura had her own show with us. She does her own show now, because we taught you so much, huh? And now you've got to do it on your own. But I want to first before, Laura, I get you going, what prompted this... I know this sounds super old-fashioned, folks, but she sent me an email, and it prompted me to pick up the phone and spontaneously not schedule anything and just talk to her. I know these are radical ideas, and we forget how easy it can be to get a conversation. Because now look at less than 24 hours later, we're doing this interview in this podcast. So Laura, welcome. I am so happy to have this time with you and thank you. Laura Patterson (01:12): Oh, thank you, Susan. I enjoy talking with you and I appreciate the opportunity to be back. And I hope that this conversation will be helpful to all the people who are listening. Susan Finch (01:24): Well, you've been busy, since we last have had a lot of time together. Tell me about your book first. Let's give a plug for the book. Laura Patterson (01:32): Okay. Thank you for that. In fact, the last time we talked was right after the book came out. So that's been quite a while. The book, Fast-Track Your Business: A Customer-Centric Approach to Accelerating ...
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