• Charles Stanton: Brands are Coming Onto the Blockchain Now (E20)

  • Jun 2 2023
  • Duración: 44 m
  • Podcast

Charles Stanton: Brands are Coming Onto the Blockchain Now (E20) Por arte de portada

Charles Stanton: Brands are Coming Onto the Blockchain Now (E20)

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  • Resumen

  • In This Episode

    • [03:12] Charles’ background and career journey
    • [05:18] Charles’s conversation on NFT Investments with his spouse
    • [06:44] Charles’s motivation with Web3 and potential projects, including Cardano.
    • [08:55] The rebranding process from Bondly to Forj and the reasons behind it.
    • [13:39] The reasons behind the greater affinity and engagement in the web3 space compared to traditional marketing approaches. 
    • [17:41] How brands can connect with the metaverse and facilitate ownership and Web3 integration.
    • [18:43] Charles’ definition of the Web3 Metaverse
    • [20:11]] The future of the Metaverse and brand experiences
    • [24:55] Unique opportunities and challenges for brands exploring the Metaverse
    • [27:06] How Forj fosters co-creation between fans and creators in the metaverse
    • [30:12] Charless recommendations for breaking into Web3 from Web2
    • [34:28] The biggest threats to Web3 adoption and growth
    • [39:21] Why Charles considers blockchain as a technological movement 
    • [40:37] Exciting innovations and projects that Forj is working on
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