In this episode of Chefs Without Restaurants, Chris Spear sits down with Carolyn Phillips, a renowned expert in Chinese gastronomy and the author of acclaimed cookbooks such as All Under Heaven and the upcoming The Art of Chinese Baking. Carolyn's deep knowledge and passion for Chinese cuisine make this episode a must-listen for anyone interested in exploring the rich diversity of Chinese food and cooking. With accolades including being a James Beard Award finalist and a nominee for the MFK Fisher Distinguished Writing Award, Carolyn’s expertise is unmatched.

What You'll Learn:

• Carolyn's Journey: How Carolyn Phillips got into Chinese cuisine through her study of the language and her experiences in Taiwan.
• Regional Cuisines: A detailed exploration of the various regional cuisines of China, their unique ingredients, and cooking techniques.
• Dim Sum Insights: Understanding the art of dim sum and Carolyn's recommendations for must-try dim sum dishes.
• Chinese Desserts and Baking: A sneak peek into Carolyn's upcoming book, The Art of Chinese Baking, and the often overlooked world of Chinese desserts.
• Cooking Tips: Practical advice from Carolyn on how to elevate your Chinese cooking at home, including her recommendations for essential ingredients to buy at stores like H Mart.

CAROLYN PHILLIPS
Carolyn's Website
Carolyn's Instagram and Threads
Carolyn's Guide to Chinese Soy Sauce - Eater

CHEFS WITHOUT RESTAURANTS
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Today, I’m diving into a unique and cost-effective marketing strategy that has worked wonders for my personal chef business: using your vehicle as a mobile billboard. If you're a service-based business owner, you’ll want to hear about this!

Episode Highlights:

• Introduction to Vehicle Marketing: Learn why using your vehicle as a mobile billboard can be a game-changer for your business.
• My Experience and Setup: I share the details of how I set up my car with magnets, a QR code, and business card holders, and the costs involved.
• Tracking Effectiveness: Discover how tracking your marketing efforts can help you understand what works best for your business.
• Real-Life Examples: Hear about my experiences parking in strategic locations and the results I've seen.

Links Mentioned:

• Vistaprint Magnets (I used 12 X 24)
• Amazon Business Card Holders
• Link to Visual Aids in Google Drive

CHEFS WITHOUT RESTAURANTS
If you enjoy the show and would like to support it financially, please check out our Sponsorship page (we get a commission when you use our links).
Get the Chefs Without Restaurants Newsletter
Chefs Without Restaurants Instagram, Threads, TikTok and YouTube
The Chefs Without Restaurants Private Facebook Group
Chris Spear's personal chef business Perfect Little Bites

Support the Show.

In this mini-episode of Chefs Without Restaurants, host Chris Spear is joined by the acclaimed author Carolyn Phillips to discuss the art of writing a successful cookbook. Known for her works such as At the Chinese Table, All Under Heaven, The Dim Sum Field Guide, and the upcoming The Art of Chinese Baking, Carolyn shares invaluable insights for aspiring cookbook authors.

With accolades including being a James Beard Award finalist and a nominee for the MFK Fisher Distinguished Writing Award, Carolyn’s expertise is unmatched. This episode is packed with tips on creating a high-quality cookbook, the importance of understanding the culture behind the cuisine, and the practicalities of publishing.

Highlights:

• Carolyn’s advice to write about what you know deeply and to ensure that your cookbook offers something new and unique.
• The importance of respecting and accurately representing the culture of the cuisine you are writing about.
• Practical tips on using the metric system in recipes and why it’s essential for precision, especially in baking.
• Insights into the publishing world, including the benefits of starting with magazine articles to build your confidence and credibility.

Resources Mentioned:

• Books on writing: Bird by Bird by Anne Lamott, On Writing by Stephen King.
• Websites: Eat Your Books, CKBK.
• Kitchen tool: Ozeri Digital Kitchen Scale

CAROLYN PHILLIPS
Carolyn's Website
Carolyn's Instagram and Threads
Carolyn's Guide to Chinese Soy Sauce - Eater

CHEFS WITHOUT RESTAURANTS
If you enjoy the show and would like to support it financially, please check out our Sponsorship page (we get a commission when you use our links).
Get the Chefs Without Restaurants Newsletter
Chefs Without Restaurants Instagram, Threads, TikTok and YouTube
The Chefs Without Restaurants Private Facebook Group
Chris Spear's personal chef business Perfect Little Bites

Support the Show.