• China's luxury liquor indicator

  • Jul 15 2024
  • Duración: 9 m
  • Podcast

China's luxury liquor indicator Por arte de portada

China's luxury liquor indicator

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  • Resumen

  • If you regularly listen to The Indicator, you know China's economy is not doing great. Over the last few years, indicators like unemployment and local debt are up, and consumption and property sales are down.

    There is one big indicator that's been a bellwether for China's economy ... booze. One specific kind: Baijiu.

    In today's episode, a quick history on baijiu and how the liquor is a potent symbol for consumer confidence in China.

    Related Episodes:
    China's weakening economy in two Indicators
    The Beigie Awards: China Edition

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