The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical importance of setting clear, achievable goals in the auto repair business. He warns against the pitfalls of constantly changing targets, which can negatively impact business direction and team morale.

Coach Cotton emphasizes the need for SMART goals—specific, measurable, achievable, relevant, and time-bound—and offers practical steps for planning, monitoring progress, and celebrating milestones. He delves into the significance of having a structured approach to goal-setting, which not only helps in aligning the team’s efforts but also ensures that everyone is working towards a common objective.

Coach Cotton also shares real-life examples and success stories from auto repair shops that have thrived by adhering to these principles. This episode offers valuable insights for business growth and personal satisfaction, making it a must-listen for anyone looking to enhance their auto repair business.

Introduction (00:00:03)

• Coach Chris Cotton introduces the podcast and its purpose, highlighting the game-changing insights and practical tips for auto repair businesses.

Moving the Goalposts (00:01:05)

• Discussion on the perils of constantly changing goals in business and personal life, emphasizing the importance of setting and sticking to clear goals.

Setting Clear Goals (00:02:15)

• Exploration of the cruciality of defining a clear vision, setting SMART goals, creating a plan, monitoring progress, staying accountable, and celebrating milestones.

Personal Goal Setting (00:06:46)

• Advises on setting personal goals to support professional life, continuous learning, and prioritizing health and wellness for a successful life and business.

Conclusion and Call to Action (00:07:47)

• Encouragement to stop moving the goalposts and start achieving goals, with a shoutout to the sponsor and a motivational sign-off.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the crucial role of commitment in the auto repair business. He contrasts the significant difference between being merely interested and being fully committed, drawing inspiration from a powerful video by Coach Patty Gasso of the Oklahoma Sooners women's softball team. Coach Chris emphasizes that shop owners must engage fully in coaching to achieve long-term success, rather than just dabbling or showing occasional interest.

Throughout the episode, Coach Chris encourages a committed mindset for excellence and business growth. He shares real-life examples and success stories of shop owners who have transformed their businesses by fully committing to their goals and consistently applying the principles of effective coaching and marketing. The episode serves as a motivational guide, urging listeners to take decisive action and fully invest in their business journey for sustained success.

Introduction (00:00:01) Setting up the episode, introducing the topic of commitment in the auto repair business.

Shop Marketing Pros (00:01:09) Promotion of shop marketing services and the importance of tailored marketing solutions for auto repair businesses.

Coach Patty Gasso's Video (00:02:35) Discussion of Coach Patty Gasso's video and the concept of being interested vs. committed in coaching and business.

The Commitment Mindset (00:05:27) Exploring the importance of commitment in coaching, specifically in engaging, being open to feedback, consistency, and investing time and resources.

Benefits of Commitment (00:07:52) Highlighting the benefits of being committed to coaching, including transformational results, accountability, strategic growth, and overcoming challenges.

Call to Action (00:09:04) Encouraging auto repair shop owners to commit to excellence and outlining steps for a committed mindset.

Conclusion and Sponsor (00:10:09) Wrapping up the episode, emphasizing the importance of commitment, and acknowledging the sponsor.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.

They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.

• Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth.
• Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers.
• Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception.
• Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate."
• Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset.
• Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops.
• Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners.
• Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective.
• Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership.
• Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires.
• Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach.
• Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients.
• Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets.
• Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients.
• Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses.
• Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time.
• Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale.
• Income Statement and Account Catch-Up (00:39:30) Discussion...