LinkedIn has quietly become one of the most effective demand channels for CEOs who know how to use it.

What You’ll Learn

How to create LinkedIn demand efficiently
Why CEO visibility drives revenue
What metrics actually signal buying intent

Short Episode Summary

Matt Hunt explains how founders can turn LinkedIn into a sales engine using lived experience, clear frameworks, and minimal time investment.

Key Takeaways

Visibility multiplies leverage
Authority beats advice
Signals matter more than likes

Guest Bio

Matt Hunt is the CEO of Demandii, helping founders and CEOs turn insight into demand through LinkedIn.

Host Bio

The Close The Deal Podcast is published and hosted by Ewell Smith. Ewell is a franchise advisor, the author of Your First Franchise Roadmap, and the publisher of Close The Deal, where he sits down with operators, founders, and deal makers to unpack how real business decisions actually get made. His work focuses on helping franchise candidates and business owners cut through noise, avoid bad deals, and close the right ones.

For show notes and Matt Hunt’s mindset quotes, visit closethedeal.com

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

There comes a point in every career and every life when confidence takes a hit. Sometimes what you need most isn’t another strategy or tactic. It’s belief.

In this episode of Close The Deal, Ewell Smith sits down with Chris Widener to explore why belief is the foundation of leadership, personal growth, and long-term success. Chris shares stories from his own journey including rebuilding after major setbacks, the power of mentorship, and how someone else’s belief can help you believe again.

This conversation goes beyond business. It’s about identity, integrity, mentorship, and becoming a voice instead of an echo.

What You’ll Learn
• Why belief matters more than strategy in leadership
• How mentorship accelerates growth
• What it means to borrow belief until you can carry it yourself
• Why integrity and kindness still win
• How to become a voice instead of an echo

About the Guest
Chris Widener is an internationally recognized speaker, author, and leadership coach. He has delivered more than 2,500 speeches worldwide, authored over 25 books translated into 14 languages, and was mentored by Jim Rohn and Zig Ziglar.

Learn more at CloseTheDeal.com

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

AI is changing how buyers research, but not how they decide.

What You’ll Learn

‣ Why buyers hesitate despite better information
‣ How confidence drives decisions
‣ What the last mile seller does differently

Victor Antonio joins Close The Deal to explain how AI reshapes buyer behavior and why human judgment remains essential to closing complex sales.

Key Takeaways

Victor Antonio joins Close The Deal to explain how AI reshapes buyer behavior and why human judgment remains essential to closing complex sales.

Key Takeaways

Confidence outweighs information
AI accelerates research, not decisions
Human judgment still closes deals

Guest Bio

Victor Antonio is a sales trainer and speaker who helps organizations understand buyer psychology and modern selling.

‣ Confidence outweighs information
‣ AI accelerates research, not decisions
‣ Human judgment still closes deals

Guest Bio

Victor Antonio is a sales trainer and speaker who helps organizations understand buyer psychology and modern selling.

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

Cold calling still works, and recording it live may be the fastest way to build real sales confidence and execution skill.

What You’ll Learn

• Why cold calling still outperforms most outbound strategies
• How recording calls live sharpens execution
• What rejection teaches faster than training
• Why visibility builds trust with buyers

Cold calling remains one of the most avoided yet effective sales skills. In this episode of Close The Deal, Sheikha Al-Otaibi explains why recording cold calls live on camera transformed her sales execution, built credibility, and accelerated real conversations into real revenue.

Cold calling creates faster feedback than any other sales activity
Recording calls live forces accountability
Rejection is information, not failure
Visibility shortens the trust gap with prospects

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

Creativity does not fade with age or technology. It fades when creators stop creating.

You Will Learn

• How a veteran music producer used AI to create 50 songs in 90 days
• Why momentum matters more than perfection for creators
• How to use AI without losing your creative voice
• What separates real creators from prompt pushers
• How modern tools can unlock dormant ideas

n this episode of Close The Deal, Ewell Smith sits down with veteran music producer and filmmaker Steve Scaffidi to explore creativity reinvention and responsible AI use. Steve shares how modern tools helped him unlock decades of unreleased songs, dramatically accelerate his output, and reconnect with the joy of creating.

The conversation covers mindset, momentum, marketing lessons hidden in music, and why the most dangerous thing a creator can do is stop creating. This episode is a powerful reminder that tools do not replace talent. They amplify it.

Key Takeaways

• Momentum beats perfection
• AI is a tool not a replacement
• Ownership still matters
• Speed creates leverage
• Creativity rewards action

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

In this episode of Close The Deal, Sam Caruso, Vistage Chair, shares why working on the business instead of in it leads to clearer thinking, better leadership decisions, and stronger long term growth.

You will learn

• How working in the business keeps leaders stuck
• Why better questions lead to better decisions
• How to spot when you are doing the wrong work
• How strong mindset improves sales and leadership clarity
• How to step back and lead more effectively

This conversation explores mindset, trust, accountability, and how better questions change everything for business owners and sales leaders.

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

Ari reveals the system behind trust based selling and why the old way of selling no longer works. He shares the moment that changed everything, the process that stops ghosting, and how to use the One Call Trust Method to build trust fast. This episode will help you shift from chasing prospects to building clarity and confidence in every call.

Key points
• Why trust collapses faster than ever
• The call that changed Ari’s entire career
• The top of the iceberg question
• How to unpack the real problem
• Why most salespeople give too much too fast
• How to onboard clients instead of closing them

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.

Logic does not close deals. Emotion does.
In this episode of the Close The Deal Podcast, Corey Cousins breaks down the biggest mistake salespeople make and why relying on logic, features, and data often causes prospects to hesitate, stall, or disappear.

Corey is the Vice President of Sales at Destination Motivation, the number one sales and lead conversion incentive company in the nation. He has trained thousands of sales professionals and helped companies dramatically increase close rates, reduce cancellations, and create more feel good buying experiences.

Inside this conversation, Corey shares how emotional drivers shape buying decisions, the power of the FAB method, and why linking a purchase to a positive emotional outcome creates trust and momentum. He also explains how Destination Motivation uses experience based incentives to stop ghosting and boost long term customer satisfaction.

If you want to understand how people actually make decisions and how to create deeper connections that close more deals, this episode is for you.

What You Will Learn

• Why logic rarely wins and what truly motivates buyers
• How emotions guide 90 percent of purchase decisions
• How to apply the FAB method to spark better conversations
• Why vacations and experiences create powerful emotional anchors
• How to prevent cancellations with one simple shift
• The mindset Corey wishes he learned earlier in his career
• How sales teams can create trust faster without pressure

sales emotional selling buyer psychology corey cousins destination motivation closing deals sales training sales mindset home services sales customer behavior fab method sales coaching increase close rate prevent cancellations

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Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.