• Coca-Cola’s Greatest Mistake | Agent of Change | 2

  • Feb 18 2021
  • Duración: 39 m
  • Podcast

Coca-Cola’s Greatest Mistake | Agent of Change | 2 Por arte de portada

Coca-Cola’s Greatest Mistake | Agent of Change | 2

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  • Resumen

  • Newly appointed Coca-Cola chairman Roberto Goizueta gains lost ground in the Cola Wars with several bold maneuvers, including the launch of a brand new diet soft drink. As he strives to beat Pepsi, Roberto fights to remake the culture of Coca-Cola and take the company in a bold new direction by putting an emphasis on taste and quality over image and brand. 

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