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This week, we're delving deep into digital marketing to uncover the common pitfalls many businesses encounter. We're identifying these challenges and highlighting the crucial warning signs so that you can avoid them. By being aware of these red flags, you can navigate the digital marketing landscape more effectively and avoid potential setbacks that could hinder your success.

Cocktail: Aeporal Spritz

It doesn't get more classic than an Aeporal Spritz, and this week, we're sharing the original recipe! This refreshing drink is perfect any time of the year.

Ingredients

• 3 parts Prosecco D.O.C.
• 2 parts Aperol
• 1 splash of soda
• Garnish: 1 orange slice
  
  

Directions:

1. Place ice cubes in a stemmed balloon glass.
2. Pour 3 parts Prosecco D.O.C.
3. Follow by pouring 2 parts Aperol and 1 ounce of soda.
4. Slice an orange and use it as a garnish.

Recipe credit: aperol.com

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Cocktail: White Negroni Pina Colada

In this episode, we focus on HubSpot integrations. We will discuss the most popular ones, highlight some of our favorites and reveal those we’ve found to be the most effective. Listen to the full episode below!

Drink Background:

Parm Boyz, a popular Italian-American pop-up, decided to elevate their cocktail offerings with aperitiki drinks. The White Negroni Piña Colada, a tropical twist on a classic Italian cocktail, was a standout choice. These low-ABV drinks provided a refreshing complement to their savory dishes, adding a touch of unexpected excitement to the dining experience.

Ingredients

• 1 oz. mezcal, preferably Mal Bien
• 1/2 oz. Suze (This complex, aromatic aperitif has notes of bittersweet herds, subtle accents of vanilla, candied orange, spice and a delicately bitter finish.)
• 1/2 oz. Mahina Coconut Rhum Liqueur
• 1/2 oz. lemon juice
• 3/4 oz. pineapple juice
• 1/4 oz. simple syrup (1:1, sugar:water)
  
  
  

Directions:

1. Combine all ingredients in a cocktail shaker and fill with ice.
2. Shake until chilled.
3. Fine-strain into a rocks glass filled with ice.
4. Top with several dashes of Angostura bitters and garnish with a pineapple leaf.

Recipe credit: punchdrink.com