• Cold-Calling Requires You to Empathize, Connect, and Direct, per Lisa Schnare, Ep #409

  • Jul 3 2024
  • Duración: 26 m
  • Podcast

Cold-Calling Requires You to Empathize, Connect, and Direct, per Lisa Schnare, Ep #409 Por arte de portada

Cold-Calling Requires You to Empathize, Connect, and Direct, per Lisa Schnare, Ep #409

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  • Resumen

  • Now, more than ever, there’s an element of authenticity that must be present when you make cold calls. People are beyond frustrated with AI-generated calls. You know the ones—where there’s dead space at the beginning of the call before someone connects.

    They have to know that you’re genuinely interested in the result of the call and what they need. Lisa shares how she empathizes, connects, and directs the cold-call conversation in this episode of Sales Reinvented.

    Outline of This Episode
    • [1:02] What is cold-calling? Is it still relevant?
    • [2:32] The art and science of cold-calling
    • [5:04] How to prepare for a cold-calling session
    • [7:09] Effective opening lines and techniques
    • [11:31] How to keep the conversation engaging
    • [15:42] Tools, technology, and metrics
    • [18:51] Lisa’s top cold-calling dos and don’ts
    • [22:01] Empathize, connect, and direct
    Resources & People Mentioned
    • Gong
    Connect with Lisa Schnare
    • Connect on LinkedIn
    • Follow on Twitter
    Connect With Paul Watts
    • LinkedIn
    • Twitter

    Subscribe to SALES REINVENTED

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