Change is difficult. Ask any business owner and they will likely tell you that introducing change is one of the most exciting yet riskiest things you can do. Especially now that small businesses are struggling to keep their doors open, businesses have had no choice but to pivot in response to social distancing guidelines and consumer demand. The question most ask is: Can you pivot your business meaningfully during these unprecedented times?

In this episode, host Bruce Bracken chats with Ian MacNeil, owner of Glass Distillery, a Seattle vodka distillery company. By using their byproduct from distillation process, Ian is able to produce thousands of hand sanitizers to give and sell to the public. Ian’s hand sanitizers are in such high demand that he has dedicated production capacity for it, and large grocery outlets such as Whole Foods are now stocking his line of hand sanitizers.

Join us as we learn how one distiller was able to pivot his business successfully to help his community.

Resources

Website:

https://glassvodka.com/

Contact:

sanitizer@glassdistillery.com

vodka@glassdistillery.com

Bruce Bracken - LinkedIn

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