Competition & Comparison with Lucy Werner

Lucy Werner, writer and the self-promotion expert behind Hypeyourself.com, joins Leila from her home in France - avec baby on lap - to share her insights and reflections.

Lucy talks about navigating the online world, where the lines between inspiration and imitation blur, and how she counters the pull of negative patterns by focusing on her distinctiveness. She emphasises the power of authenticity and personal brand uniqueness, which reassuringly cannot be quite so easily replicated by others as brand colours and copy often can.

Leila and Lucy also explore psychological terms "proximity effect" and

"imagined audiences,"

In this friendly chat Lucy and Leila navigate the tricky waters of professional rivalry

with grace, humour, and a healthy dollop of self-hype!

Find Lucy Werner's newsletter 'Hype Yourself' on Substack and connect with her through her bestselling books, 'HypeYourself' and 'BrandYourself'.

Discover more about Lucy's educational platform at www.hypeyourself.com and follow her on Instagram @hypeyourselfuk.

Lucy and Leila mention More Sales Please by Sara Dalrymple which

is available to purchase here https://amzn.eu/d/23JKcxR

For more psychological insights and to connect with Leila

Ainge, visit www.leilaainge.co.uk and follow her on Instagram @leilaainge / Linkedin

Psychologically Speaking is proudly produced by Buckers at

Decibelle Creative www.decibellecreative.com / @decibelle_creative / Linkedin