• Consumer Attitudes and Behaviours

  • Jul 8 2024
  • Duración: 23 m
  • Podcast

Consumer Attitudes and Behaviours

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  • Resumen

  • Josi talks to Professor Maria Piacentini about her research into understanding why people buy what they buy.

    This is translated into the Plastic Packaging in People’s Lives projects, where Maria and a team from across Lancaster University look at how consumers feel about plastics and plastic waste, and why this does not always translate into how they act. Her work considers moral issues around waste, but also the benefits of using plastics for food hygiene and preservation.

    PPiPL works with organisations all through the supply chain – from packaging production to retailers to consumers – highlighting the importance of working with businesses and government and making a real-world impact with your work.

    Find out more about Maria and her research here: https://www.lancaster.ac.uk/lums/people/maria-piacentini

    Discover more about the PPiPL project here: https://www.lancaster.ac.uk/ppipl/
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Marketing Economía
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