Episodios

  • Embrace, Ignore, or Exit? Know when to get out, use, or avoid a marketing tactic

    Embrace, Ignore, or Exit? Know when to get out, use, or avoid a marketing tactic
    Jul 11 2024
    Ever stayed at a party too long? When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over? Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness. It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working. So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work? Michelle Warner is here to tell you! Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of: >Being constantly overwhelmed by needing to constantly adapt to new trends and strategies. >Feeling that "we're doing it wrong" when trends and strategies stop working. >Knowing which trends to jump on and which ones to hit "Send to voicemail!" on. >Deciding what to *actually* do when the trends or strategies stop working If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)... THIS IS YOUR EPISODE! Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots. PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach. My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach. So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later. One final note ~ she's no joke in the business space: Michelle's got an MBA from one of the world’s top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what’s not working while designing a new iteration of your business so it works for you. She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections. Find all things Michelle at www.TheMichelleWarner.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 m
  • "Just tell more stories". Okay, but HOW? Let's talk. EP 237

    "Just tell more stories". Okay, but HOW? Let's talk. EP 237
    Jun 27 2024
    What if you're boring? Wait! No, that came out wrong. What if YOU THINK you're boring? And you HAVE NO STORIES to tell? OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there? And even if you had any stories, what if you're not good at telling them anyway? Yeah - welcome to the mind of most experts & service providers I meet. They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. That's how you get on stages. BUT HOWWWWW? Especially if we aren't living a sexy, glamorous, Instagram-made-me-do-it, kinda life? We've got today's guest, April Pertuis, to the freakin' rescue. Because one thing April knows is storytelling. And how to pull great stories out of you - even if you THINK you're boring, are a terrible storyteller, or have nothing worth sharing or an audience who'll care. April takes us on a ride through her own transition from telling others' stories as a TV journalist to becoming an expert at telling her own… To now teaching people how to harness their own stories and how to share them with the world. You'll learn from April: 1. how to dig for, discover, and own own your story, regardless of whether you think it's "boring" or too "extraordinary." 2. What to do about the fears and self-doubt we all feel around telling stories. 3. Knowing "which camp" you're in when it comes to storytelling. 4. Actionable, realistic, do-able advice on how to leverage storytelling for your own benefit, not to mention for your business. Grab April's Story Formula Guide and learn how your Story is the Secret Weapon in Your Business Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales. www.lightbeamers.com/formula Please leave a review sharing what your takeaways are. Your review matters - I'd love to know you used or adapted this content- and what you want to hear more of! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 m
  • Create profits & success even with a smaller audience EP 236

    Create profits & success even with a smaller audience EP 236
    Jun 13 2024
    What if you don't have a M A S S I V E audience? Is creating content a waste of time? Do you need to keep building, building, building your audience before you can expect to make any money? NOPE. It's not impossible to create big profits when you don't have big audience numbers. Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers? Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy. (Buckle in. You're gonna love her energy!) Stacey comes to business with what I deem a *completely fascinating* background! How does a former Broadway actress, yoga teacher, NYC studio owner wind up with a thriving business? She's gonna tell you. Then she's gonna tell you what happened after her first round of clients seemingly "dried up" and what she did about it. You'll hear Stacey's insights on: -What to say that attracts Right-For-You clients. (You KNOW this is my favorite topic in the world!) -Creating business that thrives, even when you don't have big audience numbers. -Debunk myths around what kind of information you *actually* need to share in your content Stacey has a methodical approach to 1. creating value that resonates 2. establishing personal connections - BTW, so important in this online climate… 3. adapting your business model & mindset - because what used to work might NOT be working for you OR your audience anymore. Also, take Stacey up on her create your Signature Offer Mini-Course here: https://www.staceybrassrussell.com/signature-offer-mini-course-ccme Wanna connect with Stacey? Find her alllllll the places: https://www.staceybrassrussell.com https://www.facebook.com/staceybrassrussell1 https://www.instagram.com/staceybrassrussell Listen & leave a review telling Stacey & me what your take aways are. Thank you so much for leaving a review & letting us know how this content is helping - and what you want to hear more of! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 m
  • The Art of Pitching: Personalized, Relevant Podcast Guesting Approaches EP 235

    The Art of Pitching: Personalized, Relevant Podcast Guesting Approaches EP 235
    May 23 2024
    Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy… And to be effective, you've gotta pitch yourself. Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with! And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews! Let's ensure YOUR pitch is a great one with today's episode! Meet Mai-kee Tsang, who essentially gives us a master class in effective pitching today! Mai-kee is a sustainable visibility mentor, podcast guest strategist, and ICF certified trauma-conscious leadership coach. In our conversation, we explore podcast guesting on a deep level. Mai-kee shares her wisdom on what personalized outreach looks like, how to craft a personal pitch, and shares her game-changing "PR method." Her insights come from her experience and her expertise in coaching, so we were also able to discuss the mindset needed for pitching and her personal success story. One of my favorite moments was Mai-kee's story of a challenge she gave herself to write 101 personalized pitches in 30 days – spoiler alert: it’s a cautionary tale with incredible lessons! Oh! One thing I almost forgot: we discussed how to manage rejection sensitivity:** It's real and it MIIIIIIGHT be holding you back, so listen in to get practical advice from a well-established expert on how to handle rejection, set boundaries, & maintain your well-being… Let's ease-ify this world of pitching and guest appearances! **You can find the resource Mai-kee refers to right here: https://maikeetsang.com/25experts Thank you for taking a moment to rate/review this podcast! It helps us reach many more ears, and for that we are grateful to you :) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 m
  • The 7 Emails You Want in Your Sales/Pitch Sequences! EP 234

    The 7 Emails You Want in Your Sales/Pitch Sequences! EP 234
    May 9 2024
    Sending emails to your list is about soooooo much more than simply sending emails. It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI? Then today's episode is for you. Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF… Is that happening for you? When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list… Then listen to Allison Hardy, email marketing strategist, teach about selling more effectively through email. *Yessss without the YUCK factor. Pinky promise. In today's episode, Allison LIT TER ALLY gives pure platinum-level value here, telling you how to -understand the difference between what should be in your nurture emails and what should be in your pitch/sales ones. -avoid common mistakes & misconceptions so you don't waste your time -know what to say EGGGGZACTLY in each email of a sales/pitch sequence. I mean, Allison unravels the mystery of, "What exactly do I say in Email #1?" ETCETERA. **WHEW! See what I mean by 'pure platinum-level value'?** We also chat about weaving Audience-Centric Marketing™ into your sales emails so they consider the varied types of thinkers in the audience… Tailor your emails to meet their needs – AND your sales goals! Finally, what would a convo around sales BE without a discussion on dealing with limiting beliefs? We cover that, too - all in 30 mins. Get your ears on this week's episode & download Allison's templates for the seven emails she unpacks for us today: https://www.allisonhardy.com/pitch-perfect-ads Find Allison at: https://www.allisonhardy.com & https://www.instagram.com/allison_hardy_ Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot. She's the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. PS: Please share this podcast or leave us a review so we can help other service providers grow their business & get more clients with content your audience can't wait to consume! THANKYOUVERYMUCH! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 m
  • BTS with Dallas Travers ~ The realities of navigating a huge content project! EP 233

    BTS with Dallas Travers ~ The realities of navigating a huge content project! EP 233
    Apr 25 2024
    Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world… It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals: 1. Offer coaches alternatives to outdated approaches 2. Provide space for underrepresented voices to be heard 3. Raise money to donate funds to a meaningful cause When I got my eyes on it, the first thing I thought while it was, "DAMN. This is a fantastic piece of content." The second thing I thought was, "DAMN. This must've been an enormous amount of work to pull off." So I reached out to Dallas to see if she'd talk about the REALITY behind what it took to actually getting that big, exciting, impactful, amazing piece of content into the world… When she said yes, I was thrilled! You probably already know Dallas Travers: she's the host of Coaches on a Mission podcast AND is a well-known & highly respected coach of coaches. Dallas takes us behind the scenes to reveal what it's really like to develop such a big vision and bring her online magazine - called What To Do Instead (WTDI) - to life. The What To Do Instead project created challenges & forced Dallas (and her team) to evolve their priorities, put Dallas' strategic gifts into overdrive, and play with new tactics & approaches so they could hit their goals. In true Dallas form, she generously shares the lessons learned & gives advice that'll help you bring your own ideas to fruition… While honoring 'the dignity of your own process' - one of my personal favorite Dallas-isms. Listen in for inspiration, motivation, and a dose of reality - always a great trifecta. *Download the What To Do Instead e-mag here: https://dallastravers.lpages.co/wtdi/ *For every new subscriber, Dallas' business donates $1 to The Afiya Center, a Reproductive Justice organization committed to serving Black womxn and girls. Find all-things Dallas here at her website: https://dallastravers.com/ Hear the latest episode of Coaches on a Mission: https://dallastravers.com/coaches-on-a-mission-podcast-with-dallas-travers/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 m
  • Blogging strategies to squash resistance to writing (and make the Google happy too!) EP 232

    Blogging strategies to squash resistance to writing (and make the Google happy too!) EP 232
    Apr 11 2024
    Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer? Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing. For some it borders on a trauma that keeps them from putting their ideas out in the world. Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, attract your audience, and evergreen-ify your content… Blogging's all about getting more mileage from your brilliance… BUT - if you're averse to writing, blogging's not gonna be your thing. RIGHT? (Is this an "eat your veggies" message - blogging is GOOD for you but you may need to make it more palatable?) ANYWAY - In today's conversation we address this issue and talk about how to manage it! Meet Jennifer Barden, a Squarespace designer, StoryBrand guide, & blogging expert: We talk about realistic, simple ways to… 1. Overcome Writing Hurdles: there are alternative methods you may not have considered yet to break through blocks & avoid the Blank Page Syndrome. 2. Marry SEO + Repurposing: maximize your content's lifespan with practices to make it WORTH YOUR WHILE! 3. Find Your Frequency: a manageable pace is VITAL. Boost your presence & reach with a right-for-you cadence.. Let's soothe your brain from its old stories about writing with some realistic blogging approaches that give you ROI! Jennifer created a fantastic Blogging With Squarespace mini-course you can grab here - and right now you can save 20% on it: https://www.jenxwebdesign.com/blogging-with-squarespace-course (PS: I'm a featured teacher in it & share my approach to content strategy that will make your blogging that much easier!) Get into Jennifer's world at www.jenxwebdesign.com https://www.facebook.com/jenxwebdesign https://www.youtube.com/@jenxwebdesign PPS! Will you please take a moment to leave this podcast a review? The only way to reach more ears is with strong testimonials telling the algorithm you enjoy it! Thank you in advance! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m
  • Leverage LinkedIn's untapped potential (without the snooze factor) EP 231

    Leverage LinkedIn's untapped potential (without the snooze factor) EP 231
    Mar 28 2024
    Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? (Just me then? Okay.) Well, in case you're LinkedIn curious but aren't sure whether it's worth it… Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing. 1. Tania saves us from the LI snooze factor with storytelling that breaks away from corporate jargon & industry speak. You'll walk away inspired to weave a well-woven tale in your 'About' section & bring your profile to life. 2. With that done, you'll learn the ins & outs of building real connections and a supportive network that go beyond BS likes. Engagement matters here. 3. Lastly, Tania shares deep insights about navigating shyness & other limitations to instead craft a genuine presence that's impactful. OH!! One more thing! Apparently LinkedIn is a huuuuugely untapped platform, with only 5% of its users engaging on it! So, there IS space for you here! Tania's episode will help you make it your own. Tania jokes that she's "LinkedIn monogamous" & uses the platform effectively as her playground. Find her there at https://www.linkedin.com/in/tania-bhattacharyya or at Lumos Marketing at https://lumosmarketing.co/about After listening, I'm curious: Is LinkedIn the right place for YOU to plant your flag and grow your audience this year? **Can you take a moment & give CCME a great review if you love these episodes? Your specific opinions move the needle on helping others find us…so we can help MORE people! Thank you in advance. Have a Q or an idea for a future episode? Email hello@jenliddy.com or find me at https://www.jenliddy.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m