Episodios

  • Keywords and Hashtags
    May 29 2024

    Struggling to be seen by potential clients on social media? This episode empowers you to master keywords and hashtags, attracting the right people to your real estate listings. Discover how to target your ideal client's searches and watch your engagement explode. Tune in to learn how to dominate social media and grow your business!

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    26 m
  • Vulnerable Content Can Be The Key To Connection
    May 3 2024

    In this episode, Lauren and Randi share personal stories of overcoming their fears of vulnerability and the positive impact it's had on their businesses. They shed light on practical tips to help you get started creating content that is both authentic and effective.

    So, stop hiding your true self! Tune in and discover how vulnerability can be your secret weapon for building relationships and attracting clients.

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    24 m
  • Balancing Being Positive and Being Realistic in Your Content
    Apr 30 2024

    Want to improve your real estate content marketing and connect with clients on a deeper level?

    In this episode, discover how to tailor content to your audience's needs, address market challenges authentically, build trust, and provide valuable solutions for potential home buyers – all while striking a balance between positivity and realism in your content creation.

    This episode is a must-listen for real estate agents looking to refine their content strategy.

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    33 m
  • Everything is Content
    Apr 12 2024

    Tired of feeling like you need to create elaborate content to win clients?

    Lauren and Randi of Content Strategy School for Realtors are here to reveal a game-changing secret: Everything is content!

    Join them as they break down how to leverage visual content from your daily routine to engage your audience, build relationships, and supercharge your business.

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    19 m
  • The Great Reset: How Real Estate Agents Can Win in the Face of Change
    Mar 29 2024

    The real estate industry is abuzz with the news of a proposed settlement that could change the way buyer's agent commissions are paid.

    In this episode, Lauren and Randi discuss the implications of this change and how it might impact the way agents win clients.

    Don't miss out on this informative episode! Tune in and discover how to adapt and thrive in the changing landscape of the industry.

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    31 m
  • How to Grow Your E-mail as a Realtor: Randi vs Lauren
    Mar 22 2024

    In this episode of Content Strategy School for Realtors, Lauren and Randi go head-to-head in an epic showdown! The challenge: share their best strategies for realtors to quickly grow their email list.

    Who will win the email list building showdown? Tune in to find out!

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    45 m
  • How Mihn does 25 Million a Month in Mortgages from Content?
    Mar 15 2024

    In this episode of Content Strategy School for Realtors, Randi and Lauren welcome special guest Mihn Nguyen, a mortgage lender who's seen explosive growth in his business using social media.

    Together, they discuss the evolving landscape of social media marketing and explore how realtors can leverage content to attract high-quality leads.

    If you're a realtor struggling to generate leads on social media, this episode is packed with actionable tips and strategies you can implement right away!


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    31 m
  • From Hearts to Hustle: Niche Down for Real Estate Success in a Shifting Market
    Mar 7 2024

    The real estate market is shifting, and the "one size fits all" approach to content marketing just isn't cutting it anymore.

    In this episode, Lauren and Randi discuss the importance of niching down and attracting a specific clientele who can afford your services.

    Tune in and learn how to niche down for real estate success!

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    35 m