In this episode, Nate and Ryan discuss simplifying content distribution. They highlight the common reasons why companies struggle with distribution, such as lack of bandwidth, fear of not having the expertise, and overcomplicating the process.

They emphasize the importance of having a schedule and incorporating distribution into the content creation process. They also suggest starting with one channel and gradually expanding, repurposing content, and measuring success through diverse metrics.

• 02:19 The Power of Repurposing Content
• 04:19 Starting with What You're Good At
• 08:03 Simplifying Distribution for More Reach
• 19:12 Having Content for the Next Question
• 24:17 Balancing Quality and Risk in Distribution
• 29:41 Measuring Success Across Channels
• 33:57 Moving Between Owned and External Channels

In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.

They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the role of the website in PLG companies and the need for personalized content based on user personas and journey stages.

The conversation touches on the impact of a strong brand on content strategy and the challenges of re-educating users about the full capabilities of a well-known product.

In this episode, Nate and Ryan discuss the challenges of navigating between the advice given by influencers and the reality of working in-house. They explore the need to discern between valuable advice and unrealistic expectations, as well as the importance of balancing done versus perfect.

They also provide practical tips for dealing with the influx of advice, such as unfollowing absolutists, saving ideas for future reference, and getting buy-in for new ideas.

• 03:02 The Challenge of Balancing Advice and Reality
• 07:06 Navigating the Noise: Ignoring Absolutists
• 09:57 Getting Buy-In for New Ideas: Setting Expectations
• 21:03 Getting Buy-In for New Ideas: Finding Allies
• 24:09 Testing and Revisiting Ideas: Adapting to Change