Starting a new podcast?

This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.

Discover how to:

• Stop your show from turning into one of those typical, boring Q&A sessions with this simple technique
• How to strategically interrupt guests when they won't stop talking.
• Plan your episodes so you feel comfortable and in control of the conversation
• Hide "aces" of content up your sleeve so you always have something valuable to share.

If you find these tips useful, let us know! Hit us up on LinkedIn and let's start a conversation. Links are below

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.

Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.

The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.

We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

Ever wondered about the secret sauce that propels businesses to scale efficiently?

This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes.

We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regardless of their personality type.

Processes aren't just mechanical lists of instructions. Alexis shows us how embedding storytelling and relatable experiences in your checklists can foster connection, and understanding, and become a tool to echo your values across your organisation.

Some useful resources from Alexis:

https://airmanual.link/discover

https://airmanual.link/ai/ebook

https://www.linkedin.com/in/alexkingsbury/

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

Ever wondered how to dust off a failed project and turn it into a triumph?

Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies into two cinema classics we all love

Discover how to find the gold in your failures with a simple exercise. Why a fresh perspective can revolutionize your failed projects. And why a second pair of eyes can be the difference between a blockbuster and the garbage bin.

In the world of content creation, no good content ever goes to waste, even if your project tanks!

Reading for this episode:

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.

Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.

Connect with Luke here:

https://www.linkedin.com/in/lukehodson/

And check out his awesome podcast "Back2Skool" here:

https://www.youtube.com/@nerdscollective

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes.

Well, with a Big Idea, you can.

Join Ivan as he dives into the world of big ideas, exploring how to harness them to create engaging and transformative business books.

Discover how to create new opportunities. Zero in on your audience's core desire without asking them to compromise. And create turn your ideas into a tangible, credible asset.

Reading for this episode:

16-Word Sales Letter - Evaldo Albuquerque

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.

Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message.

This is more than just a journey into content creation; it's about understanding human psychology to make your story stand out and resonate with your audience.

Content cited in this episode:

Parisian Love

Think Different: Apple's 1984 Superbowl Commercial

Contagious: Why Things Catch On

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

LinkedIn:

• Write Business Results
• Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb