In this episode of Content with Humans, Leonie speaks with content marketing strategist Johnna Ehmke. Now a fully-fledged Australian citizen, Johnna began her career in the USA, and was sent to Australia by her employer to help establish the AU marketing team and introduce their software to the Aussie market. Leonie speaks with Johnna about the cultural differences between the USA and Australia, content localisation, her marketing career, the challenges of managing stakeholders, creating thought leadership content, and marketing creatively on tight budgets. Great tips for companies planning to enter the AU market, and advice for junior marketers just starting their careers.

Leonie Seysan, Director of content agency Article Writers Australia, speaks with SEO consultant Pulkit Agrawal from UR Digital. An informative conversation about the bad practices seen within the industry and the trends that are on the rise. If you’re struggling with the concept of SEO, Pulkit has some helpful tips to help you manage the process, producing the best result for your business.

Leonie Seysan speaks with European translation and content localisation expert Anja Jones from AJT. An interesting look at the issues involved in creating or adjusting content and marketing material for foreign markets, and the importance of good translation and localisation. Anja shares some funny examples of brand translation fails and common mistakes brands make when entering foreign markets. If you’re extending into foreign markets and translating website copy, Anja has some helpful tips to help you manage the process for the best result.