Blake speaks with Alice Delahunt, the founder and CEO of Syky. Alice is previously Chief Digital Officer and Chief Content Officer at Ralph Lauren, and Global Director of Digital and Social Marketing at Burberry.

They have an in depth and educational convo about how to bridge the gap between the traditional fashion and digital fashion industries via web3.

Blake asks Alice to expand on her time leading digital strategies for some of the most iconic luxury fashion houses in the world. Alice recounts the paradigmatic shift caused by social media in democratizing access to luxury fashion, and outlines how she utilized Instagram, Snapchat and Twitter in the early years of fashion’s adoption of these platforms.

Alice also eloquently explains that luxury fashion doesn’t always have to do with price point, but the quality and thoughtfulness of the storytelling and content around a product.

And a Context first….Alice trusts Blake and Boys Club with an exclusive announcement! She reveals the 10 designers selected for the Syky Collective’s first her cohort program. It’s a diverse, world class group who is on the forefront of defining what digital fashion will look like for years to come…if you want to follow the industry, you have to follow this group.

Show notes:

Syky’s website

Syky’s Twitter

Alice’s Twitter