Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP181

To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/

If you’ve ever cut your marketing budget when times were tough, this one’s for you.

When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give.

And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.

But according to today’s guest John Jantsch, that might be the wrong approach.

John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.

And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

See omnystudio.com/listener for privacy information.

Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP180

Grab a free copy of QuickBooks' Top 5 Profit Leaks for Contractors download here: https://www.btacademy.com/ce/download/ep180/

Grab your free Breakthrough Academy budgeting tool here: https://trybta.com/ak3

Have you ever wanted to better understand how to use QuickBooks effectively but haven’t had the time to really dive into it?

Most contractors are probably in the same boat.

Our anecdotal guess is that north of 85% of our Members use QuickBooks as their bookkeeping software. But there is so much the platform can do, it’s hard to know if you’re using it “right.” Or to its full potential.

So… we thought it would be cool to have someone from QuickBooks come on and teach us how to get the most out of it.

Nate Flake is the Senior Partner Development Manager at Intuit (the makers of Quickbooks) and he also hosts their Constructing Growth Podcast. Today, we’re going to unpack 10 crucial QuickBooks mistakes contractors often make and how to avoid them moving forward.

538d9f21ce1440514fe7d46194e8e85cbc8da07e

See omnystudio.com/listener for privacy information.

Get your free guide to Chris Voss' Top Negotiation Tips for Contractors here: https://trybta.com/DLEP179

Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP179

Check out Chris Voss' new documentary, Tactical Empathy, here: https://www.amazon.com/Tactical-Empathy-Chris-Voss/dp/B0D83LHHZT

Today’s episode frickin’ rocks.

The one and only Chris Voss, world-renowned FBI negotiator and author of Never Split the Difference, is on the show to talk all things negotiation.

We cover the mindset, the skills, and the systems you need to be a better negotiator in your contracting business.

Whether you’re defending your price to a haggling client, driving a hard bargain with a supplier, or negotiating a comp package with a key employee, implementing the tips in this episode will help you get better results.

See omnystudio.com/listener for privacy information.