The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.

Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/
Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/
Find Simply masala online at : https://www.simplymasala.com/

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Here's what we asked her :

1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college?

2. Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business?

3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity

4. Tell us about the product set - what are the different items, and what's your process for getting it out to market?

5. Marketing - how do you go about getting the brand name out?

6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani?

7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship

8. Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episode

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