The conversation with Lloyd Vogel, co-founder of Garage Grown Gear, delves into the challenges and successes of running an e-commerce platform for small outdoor gear businesses. Lloyd shares insights on the state of the industry, the crossover between different outdoor disciplines, lessons learned from starting a business, and the importance of supporting small brands. The conversation also explores the process of finding and working with small brands, the impact of growth in the outdoor industry, and the strategic focus on ultralight backpacking. The podcast covers a wide range of topics related to the outdoor industry, including product innovation, market growth, the impact of outdoor activities on personal development, and the challenges of starting and running a business. The discussion also delves into the interconnectedness of various outdoor activities and the inclusive nature of the outdoor industry. This is a big episode from one of the biggest players in the cottage backpacking and thru hiking industry that also extends into FKTs, fastpacking, bikepacking, and trail running. Check out Garage Grown Gear Takeaways -Running a business involves embracing failure and challenges as an integral part of the journey. -The cottage industry is a source of innovation and creativity in the outdoor gear market. -Supporting small brands and fostering genuine relationships is crucial for sustainable growth in the e-commerce space. -Strategic focus and niche specialization are key to success in the competitive outdoor gear market. The outdoor industry is experiencing growth and innovation, with a focus on ultra-light gear and niche products. Personal experiences in outdoor activities can inspire product innovation and development within the industry. -The outdoor industry fosters a sense of community and inclusivity, with a shared passion for spending time outside. -Starting and running a business in the outdoor industry requires focus, patience, and the ability to adapt to challenges and failures. -The interconnectedness of outdoor activities highlights the similarities and shared experiences across different disciplines within the industry. Sound Bites "You can't just expect yourself to be perfect. You have to expect and know that failure and challenge is part of running a business." "The outdoor industry is having a hard time because everyone's kind of selling the same thing. It makes you generic, boring, and uninteresting." "For most of our brands, the only other place that you can buy it other than on their site directly is through us." "It's my responsibility to take those reflections and infuse them back into my other relationships." "Gear is always a reflection of the human desire to spend more time outside." Chapters 00:00 Embracing Failure and Challenges in Business 02:17 The Cottage Industry: A Source of Innovation 07:05 Fostering Genuine Relationships with Small Brands 26:22 Exploring Innovation and Growth in the Outdoor Industry 29:40 The Impact of Outdoor Activities on Product Development 41:47 Challenges and Rewards of Starting a Business in the Outdoor Industry 45:25 The Inclusivity and Interconnectedness of Outdoor Activities Buy Merch to support: https://www.freeoutside.com/shop Buy my book "Free Outside" on Amazon: https://amzn.to/39LpoSF Email me to buy a signed copy of my book, "Free Outside" at jeff@freeoutside.com Watch the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outside Website: www.Freeoutside.com Instagram: thefreeoutside facebook: www.facebook.com/freeoutside Keywords e-commerce, small businesses, outdoor gear, cottage industry, entrepreneurship, brand discovery, ultralight backpacking, growth strategy, outdoor industry, product innovation, market growth, personal development, starting a business, interconnectedness, inclusivity, backpacking, thru hiking, records, fastest known time, FKT