If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.

The problem? You’re not attracting the right travelers.

In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:
Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025.

In this episode, you’ll discover:

What’s Really Happening This Summer 2025 in Europe?
Get a clear picture of Chinese traveler volume, demand, and where they’re spending.

How Much Are Chinese Luxury FITs Really Spending?
Real numbers that show why this segment is outperforming all others — and why it matters now.

Why This Segment Is a Must — Not a Maybe
Understand what makes this market essential for recovery and growth.

The 4 Trends Defining the Chinese Luxury Traveler in 2025
Including spontaneous booking habits, wellness preferences, and shareable experience demand.

The 2-Step Starter Formula You Can Use Today
No fluff — just 2 clear, doable steps to help you become visible, bookable, and trusted by Chinese high-spending FIT travelers.

Chinese luxury FIT travelers represent a major opportunity for European high-quality tourism-related businesses in 2025. If you're in hospitality, retail, destination management or premium experience delivery — this episode is your roadmap to take action before the season passes you by.

RESOURCE MENTIONED IN THIS EPISODE:

1) FREE: THE CHINESE LUXURY FIT STARTER MANUAL 2025

Still missing out on this summer’s most valuable revenue opportunity?

This powerful free guide is your first step to unlocking the €30+ billion Chinese luxury travel market — designed specifically for European boutique hotels, high-end retailers, DMCs, and premium tourism businesses that want to start attracting high-spending Chinese Free Independent Travelers — even if you're starting from scratch.

Inside this must-have manual, you'll get:

✅ Essential market insights to understand who these travelers are, where they’re booking, and what they expect in 2025
✅ A proven 2-step starter strategy to make your business visible, relevant, and bookable — without needing a huge ad budget or Chinese social media
✅ Practical action tips to adapt your customer experience, touchpoints, and communication — to turn interest into real profit

This is not theory — it’s designed for action.

Click here to download your manual now and make 2025 your most successful year yet.

In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?

With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward.

Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step formula to help you attract and serve this high-value audience, starting this spring 2025 and summer 2025.

In this episode, you will gain the following invaluable insights

Are Chinese Travelers Returning to Europe During Spring & Summer 2025 and Beyond?
​​Get acquainted with the latest statistics.

What Makes Chinese Visitors So Interesting for Your Luxury Business Right Now?
​Discover why these travelers are particularly valuable for your high-quality business in Europe.

Can Your Business Category Benefit?
​ Learn about the main business categories in Europe that stand to gain the most from the influx of Chinese travelers in the second quarter of 2025 and beyond.

How to Get Started?
Uncover the unique, easy-to-implement formula for attracting Chinese luxury consumers this spring and continuing beyond.

Chinese luxury travelers represent the most lucrative outbound tourism segment in Europe right now. You cannot afford to miss this opportunity if you run a boutique hotel, a luxury retail shop, a high-quality tour operation business, or any other luxury high-end service company.

This episode gives you everything you need to know to prepare your business, realign your strategy, and tap into this booming market. Take inspired action today and set your business up for success throughout the second quarter of 2025 and beyond.

RESOURCE MENTIONED IN THIS EPISODE:

1) FREE: THE CHINESE TOURISTS STARTER MANUAL 2025

Want to unlock the Chinese luxury tourist market this year?

This free guide is tailored for European high-quality tourism-related businesses, especially European boutique hotels, luxury retailers, and high-quality service businesses. It is your go-to resource for understanding and attracting high-value Chinese travelers in 2025.

Inside, you’ll discover:

• Key insights into Chinese luxury traveler behavior and preferences.
• A simple, effective 2-step strategy to start marketing your business to this lucrative audience.
• Practical tips to align your services and communication style with Chinese cultural expectations

Whether you're in hospitality, retail, or travel, this guide helps you:

• Understand today’s Chinese Luxury FIT traveler
• Avoid the common mistakes most European brands still make
• Position your business as a top choice for this valuable market

Download the manual now and make 2025 your most successful year yet.

– click here

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In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that.

Join me, alongside my guest Jay Munro Michell from the European Tourism Association (ETOA), as we uncover essential market insights and actionable strategies:

We will cover:

• Are Chinese travelers coming back to Europe in 2025? Discover the latest statistics and trends.
• Which travel segment is returning to Europe? Learn why this segment is ideal for high-quality businesses like yours.
• Which European business sectors will benefit the most? Find out the key opportunities for your business in 2025.
• How to attract Chinese luxury consumers. Unlock the ultimate two-step formula for success to get started in no time

The Chinese tourism market in Europe is a goldmine for high-quality businesses. Unlocking its potential requires preparation, and this episode arms you with the knowledge and tools to succeed. Don’t miss out on these actionable recommendations to set your business up for growth in 2025 and beyond.

RESOURCES mentioned in this episode:

1) THE CHINESE TOURISTS STARTER MANUAL 2025 - GET YOUR FREE RESOURCE

Looking to unlock the Chinese luxury tourist market for your business in Europe in 2025?

This free guide is your go-to resource for understanding and attracting high-value Chinese travelers. Inside, you’ll find:

• Key insights about Chinese luxury tourists and their preferences in 2025.
• A simple, 2-step strategy to start marketing your business to this lucrative audience.
• Practical tips to tailor your offerings and align with cultural expectations.

Position your business as a top choice for Chinese travelers and make 2025 your most successful year yet.
Download your free copy – click here

2)ETOA

You can find more information about ETOA – European Tourism Association - click here

3) CEM

You can find out more information about CEM – China European Marketplace 2025– taking place in May 2025 in Beijing & Shanghai – click here