EP. 10 — "Cracking the Code to Connecting in the Age of AI | Baxter Aceves"

Guest: Javier "Baxter" Aceves

In this episode of Creativity & Robots, host Juan Faisal sits down with Javier "Baxter" Aceves, a content and marketing expert with experience at BuzzFeed, Netflix, and Scribd. Baxter shares insights on how these media giants connected with their audiences during their early days. The discussion highlights the challenges of cutting through AI-generated content noise and building genuine human connections. Baxter also offers his perspective on the future of content creation and audience engagement in an AI-driven world.

🤖 Timestamps:

• Intro: meet Javier Aceves [00:00]
• Joining BuzzFeed & old school internet [00:57]
• Making people talk about Netflix [07:51]
• Algorithms & trends in 2024 [08:53]
• The Internet: Destroyed by generative AI? [16:04]
• Baxter's optimistic theory [20:24]
• Team human: trash brings us together [25:00]
• Won't somebody please think of the children? [28:52]
• Future of human creativity [32:35]

About Our Guest, Javier "Baxter" Aceves:

Javier Aceves, also known as Baxter, has held prominent roles such as Editor-in-Chief at BuzzFeed, Manager of Brand and Editorial Marketing at Netflix, and Director of Content Acquisition at Scribd. With a rich background in content and marketing, Baxter has been instrumental in shaping the strategies that drive audience engagement and content innovation. He has a proven track record in audience development, editorial and creative direction, and thought leadership for companies across publishing, social media, and traditional media outlets. Additionally, Baxter is a TEDx Speaker, author of the novel "Un pequeño incendio" (2018, Penguin Random House), and a musician with the band Los Árboles Mentirosos.

Additional Resources:

• Scribd (now Everand): https://www.everand.com/
• Idiocracy (2006) by Mike Judge: https://www.imdb.com/title/tt0387808/
• Team Human by Douglas Rushkoff: https://rushkoff.com/books/team-human-book/

About Creativity & Robots:

“A love letter to human creativity, with AI as the stage prop.”

Creativity & Robots is a podcast about human creativity in the age of AI. Creative Strategist and host ⁠Juan Faisal⁠ interviews creative professionals in various fields to explore the relationship between human creativity and generative AI and how it influences our creative process, the work we do, and the media we consume.

Whether you're a seasoned expert or just starting out, join us to learn how generative AI can boost your creativity. We'll also discuss ethical implications and question the tech buzz when it doesn't add up.

Subscribe to Creativity & Robots here!

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