It's a huge task to decide what to make and how to make it. In this episode, I discuss the considerations (and some red flags) when thinking about what product to make.

I know there's a lot of information in this episode, so here's a breakdown of the topics:

1. Rooted in Passion:

Why it's vital to select a product that resonates deeply with you.

How your personal connection can be a compelling selling point and motivation.

2. Scalability: The Hidden Challenge

What scalability means and why it's crucial.

Common pitfalls entrepreneurs face when they don’t think about scalability upfront.

Practical tips to ensure a product can grow with demand.

3. Sustainability: An Eco-Conscious World

The rising demand for sustainable products and its global impact.

How to choose materials and processes that minimize environmental harm.

Sustainability as a competitive edge and a responsibility.

4. Market Research & Size:

Why understanding market size is essential.

Tools and techniques to gauge the potential reach and demand for your product.

Adjusting your product idea based on market feedback.

5. Pricing: More Than Just Costs

Costs, margins, and profit: breaking it down.

Competitive pricing: Understanding where you stand in the market.

Perceived value: Pricing as a brand statement and positioning tool.

6. Unique Value Proposition:

What sets your product apart from the rest?

The power of a compelling backstory and craftsmanship in the narrative.

7. Diverse Revenue Streams:

What sales channels should you consider?

Exploring avenues beyond direct product sales.

8. Regulatory & Compliance Concerns:

Importance of understanding the regulations that pertain to your product category.

Get expert help to ensure you're compliant from day one.

9. Global Aspirations:

Considering a global audience: Adapting products for cultural nuances and preferences.

Export-import challenges and benefits.

10. Consumer Needs & Trends:

Staying ahead of the curve: Adapting to evolving consumer desires and trends.

Continuous feedback and iterations.