In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courageous, authentic messaging in setting a brand apart in the B2B landscape. Mark and Linda offer valuable insights for companies rebranding or launching a new brand, encouraging them to adopt genuine, meaningful and creative differentiation strategies.

01:07 The Essence of Branding Beyond the Logo

01:26 Unpacking the Brand Discovery Process

05:38 The Power of Market Research in Branding

06:50 Competitive Analysis: Standing Out in the Market

09:40 Creative Direction: Merging Business Goals with Brand Identity

11:53 Stylescapes and Mood Boards: Visualizing the Brand

15:48 Unique Branding Strategies: Pushing the Envelope

For more on Mark, visit https://www.linkedin.com/in/mrdingman/ or https://mill.agency

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/