• Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland

  • Jan 18 2024
  • Duración: 34 m
  • Podcast

Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland Por arte de portada

Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland

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  • Timestamps

    (00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro




    Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.


    We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.


    Enjoy!
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