• Crafting a Unique Voice on Brand Identity w/ Florian Zeitler

  • Jul 22 2024
  • Duración: 41 m
  • Podcast

Crafting a Unique Voice on Brand Identity w/ Florian Zeitler Por arte de portada

Crafting a Unique Voice on Brand Identity w/ Florian Zeitler

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  • Resumen

  • Summary

    In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the importance of understanding the user experience across all touchpoints. They also emphasize the need for businesses to ask the right questions and consider the goals and target audience when crafting their digital experiences. The conversation touches on topics such as shorter attention spans, the abundance of content on the internet, and the ongoing nature of UX design. Overall, the conversation highlights the importance of user experience in building a successful brand.

    Chapters

    00:00 Introduction and Overview
    02:29 Understanding the Concept of UX Design
    05:12 Crafting a Unique Brand Experience
    07:28 The Role of Problem-Solving in Design
    10:48 Prioritizing the User Experience for Brand Success
    23:06 The Importance of User Experience
    25:39 Crafting a Good User Experience
    27:36 Adapting to Changing Factors
    30:25 Asking the Right Questions
    34:10 Dealing with Shorter Attention Spans
    38:25 The Challenge of Increasing Content
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