Today we’re talking with Josh Braaten, a marketing consultant and founder of Brandish Insights, about the lessons he learned when he formed his own Super PAC to take on the US government and fight for net neutrality.

He shares the backstory of what led him to create a Super PAC in the first place, and then deep-dives into the practical insights he gained while crafting a message to resonate with his target audience, such as:

• How to focus on helping people with the issues they are facing without needing to sensationalize
• How leading with common principles can open the door for people to listen to your message
• How to start taking action in the face of an overwhelming amount of things to do.

Josh was a pleasure to speak with and someone I look forward to staying in touch with outside of the podcast, so I hope you find some value here as well.

Enjoy!

Topics Discussed in This Episode:

• [00:01:43] Josh’s background and work
• [00:03:01] How Josh got interested in net neutrality
• [00:04:14] The process of forming a super PAC
• [00:13:22] Why Josh decided that a super PAC was the best way to fight for net neutrality
• [00:14:49] Josh’s next steps after forming America’s Internet
• [00:17:20] What Josh realized about running a successful campaign with a super PAC
• [00:19:49] Driving leads that lead to conversions
• [00:23:59] Why it’s important to avoid sensationalism
• [00:29:17] How you can persuade people by finding principles that you have in common with them
• [00:32:39] What a principles-based discussion looks like
• [00:35:13] What it was that allowed Josh to think he could make a difference with a big issue like net neutrality
• [00:45:20] Resources that Josh recommends