"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about"

Devin Reed, Founder, The Reeder

In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as starting with a CEO slide, speaking the C-suite's language, using compelling data, and presenting a clear vision. He stresses the importance of confidence and conviction when pitching ideas, ensuring they align with the company's strategic goals. Devin also highlights the significance of audience growth and the challenge of educating leaders on its value, advocating for concise and focused presentations.

In this episode, we talk about:

• Pitching ideas

• Confidence

• C-suite communication

Takeaways

• Importance of audience building: Devin emphasizes the critical role of growing a loyal audience for long-term success.

• Securing executive buy-in: Key tactics for aligning marketing proposals with CEO priorities and company strategies.

• Presenting with confidence: Strategies for conveying confidence and conviction during pitches to executive teams.

• Clear and concise communication: The importance of avoiding jargon and speaking in terms understood by the C-suite.

• Handling skepticism: How to encourage and address skepticism constructively during presentations.

Time chapters

[00:07] Introduction

[01:04] Devin Reed's background

[03:00] Challenges in gaining buy-in for marketing

[05:29] Understanding and aligning with CEO priorities

[07:10] The concept of the CEO slide and its significance

[10:58] Building and leveraging audience trust

[12:35] Dealing with skepticism and objections

[15:24] Organizing presentations for executive audiences

[19:47] Communicating vision and excitement in pitches

[21:09] Importance of confidence and conviction

[22:15] Learning from past experiences and refining strategies

[26:54] Encouraging and handling audience input

[29:38] Wrap up

About Devin Reed

Devin was previously the Head of Content at two billion-dollar startups (Gong, Clari). He’s currently the Founder of The Reeder where he helps SaaS companies design and execute content strategies that grow audience, brand and pipeline. He also hosts the YouTube show and podcast, Reed Between The Lines, and publishes a weekly newsletter about content strategy and marketing.

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