Crank & Boom Podcast with Toa Green Por arte de portada

Crank & Boom Podcast with Toa Green

De: Four Eyes Media
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  • Resumen

  • In her two decades as an entrepreneur, Crank & Boom Ice Cream founder Toa Green has navigated countless highs and lows. Now she wants to guide fellow dreamers and go-getters on their own journeys to success. From creating and scaling her craft ice cream business into a nationally beloved brand, to revealing the shortcuts and potholes she encountered along the way, Toa covers it all, including her most valuable discovery: the joy of supporting yourself on your terms, and leaving your local community better than you found it.
    2023
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Episodios
  • 46. The Community You Need to Succeed with Baking Champion Martin Sorge

    46. The Community You Need to Succeed with Baking Champion Martin Sorge
    Feb 13 2024
    Hello Friends, I want to thank you so much for coming on this journey with me. We explored the greatest and most challenging parts of entrepreneurship together and I hope you have felt the deep love and support that I have felt in making this for you. I am making the difficult decision to pause the podcast indefinitely as I focus more of my energy on my business and family. I'm so grateful that you have met me here every week and I hope you use this archive of episodes as inspiration and guideposts in your entrepreneurial journey. Peace! ---------------------------- Running a small business can feel lonely and overwhelming at times. That’s why it’s so important for entrepreneurs to build a strong network and community. Connecting with other business owners provides valuable mentorship opportunities and helps you avoid feeling isolated in your journey. In this episode, host Toa Green speaks with Martin Sorge, winner of The Great American Baking Show, about his experience shifting from supporting small businesses to becoming a business owner himself. Martin shares how vital it is for entrepreneurs to reach out to peers for advice, resources and collaborations. In this episode, you’ll hear Martin’s best tips for entrepreneurs including: The importance of connecting with other business owners and building a community of mentors. Spending dedicated time working “on” your business, not just “in” your business. Being ambitious in setting goals for yourself even if it feels uncomfortable.   * * * Thank you to our sponsors! Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/    Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com   Resources and Links Mentioned in Episode Listen to Chef Ouita Michel’s episode on turning a disaster into a success Check out Martin’s “A-maize-ing Cro-corn-bouche in the finale of the Great American Baking Show”   Quotable Moments From the Episode  “The self-promotion part of entrepreneurship is always hard, especially if that's not something you're used to. I always advise when I talk to people that you're robbing the world of your greatness if you don't share it.” - Toa Green  “As an entrepreneur, always be connecting with other folks, making sure that you are reaching out both to tell people about your business and what you're doing. And don't hesitate to ask for help or share challenges when you know you have a trusted friend or a partner.” - Martin Sorge “Look at the big picture and plan for the future. Carve out 20% of your time for it. That might seem like a lot, but it’s important to work on your business and think about how you can do things better, or what the future looks like, or how to improve what you're doing.” - Martin Sorge “I always tell people when starting a small business, it's not necessarily forever. It's something you try out. If it's something you love, keep it going. But it doesn't have to be forever. You can always change your mind or change course.” -  Martin Sorge   Connect with Martin! Martin's Baking website Martin's Instagram Martin's Substack Martin's Consulting Firm Martin’s Bio Martin Sorge is the winner of the sixth season of The Great American Baking Show. He is a home baker, recipe developer, and food writer based in Chicago.    Martin has loved baking since he set the microwave on fire, making a biscuit as a wee youngster. Luckily, he's been doing a little bit of learning since then. As a self-trained baker, Martin was taught by dozens of blogs, a vast cookbook collection, the local public library, and the people around him because he loved the communities where he grew up. He has also spent countless hours helping small businesses thrive within their cities and neighborhoods. As a former economic development coordinator and now small business consultant, Martin understands the vibrancy that small businesses create for their communities. Connect with Toa! C&B Podcast website C&B Ice Cream website C&B Podcast's Instagram C&B Substack *Production by Four Eyes Media*
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    36 m
  • 45. Crafting Your Digital Front Door: Building a Welcoming Business Website

    45. Crafting Your Digital Front Door: Building a Welcoming Business Website
    Jan 30 2024

    One of the best things you can do for your business is to create your home on the internet — your website. With social media platforms coming and going based on trends and demographics, having your own website is a piece of the internet landscape that you specifically own. It’s a special way to connect with your customers and build trust and repertoire with them.

    In this episode, Toa Green shares insight into building a functional yet polished website for your small business. With prior experience as a web designer, Toa breaks down the key components to focus on when crafting your digital home. 

    In this episode, you’ll learn:

    • The easiest DIY website building platforms to use if you're not a designer.

    • A step-by-step process to map out your website’s structure before you design.

    • Why you should always view your website through the eyes of your customer.

     

    * * *

    Thank you to our sponsors!

    Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/  

    Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com

     

    Resources and Links Mentioned in Episode

    • Explore different website building platforms: Wordpress, Squarespace, Wix, Canva

     

    Quotable Moments From the Episode 

    “Keep it simple. If you are just starting, it does not have to be flashy or fancy. You do not have to get a photographer, a copywriter, or a web designer to do this. You can do this. There are so many resources out there and great platforms that are great DIY platforms for your website.” - Toa Green

    “Don't overcomplicate it; just keep it simple. Getting the main information up and having something published is better than having nothing at all.” - Toa Green

    “People will say that a website is a business card on the Internet. But I feel like it can be so much more than that. It is a tool that allows you to connect with your customers or clients. It's a way to show off your personality so that people understand who you are.” - Toa Green

     

    Connect with Toa!
    C&B Podcast website

    C&B Ice Cream website

    C&B Podcast's Instagram

    C&B Substack



    *Production by Four Eyes Media*
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    13 m
  • 44. The Basics of Wholesale: How to Expand Beyond Your Doors Successfully

    44. The Basics of Wholesale: How to Expand Beyond Your Doors Successfully
    Jan 16 2024

    You've arrived at a point where you're considering expanding your business reach. Wholesale might be the perfect next step to grow your brand and products. The magical moment of seeing your products out in the wild next to other brands you admire is such a major moment in any business and requires a lot of determination and planning. 

    In this episode, Toa Green gives an honest overview of her wholesale journey with insights into the positives and the challenges of adding wholesale to your business. Toa takes the mystery out of what it’s like to prepare and then sell your product B2B. 

    In this episode, you’ll learn:

    • The benefits and challenges that come with wholesale based on over 10 years of experience.

    • Creative and cost effective ways to experiment with wholesale.

    • What to consider in terms of time, money and mental preparation before taking the wholesale leap.

    A hustle mindset is required to build relationships and push through rejection. But for the right business at the right point, wholesale might be the growth stage that takes you to the next level.

     

    * * *

    Thank you to our sponsors!

     

    Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/  

     

    Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com



    Resources and Links Mentioned in Episode

    • Check out the first restaurants where C&B ever sold their ice cream at Smithtown Seafood and County Club in Lexington KY

     

    Quotable Moments From the Episode 



    “Being able to achieve what we've achieved in the wholesale realm has been able to provide me with the experience that some goals are not impossible for us anymore. That is a tremendous mind shift that I think makes being in business so much more fun.” - Toa Green

     

    “I think one of the best things we did was to find local [wholesalers] who understood what we were trying to do, who appreciated the local ingredients and the quality of what we were producing, and were also willing to partner with us as a business.” - Toa Green



    Connect with Toa!
    C&B Podcast website

    C&B Ice Cream website

    C&B Podcast's Instagram

    C&B Substack



    *Production by Four Eyes Media*
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    15 m
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