Guest Aaron Whitney shares key strategies for fitness businesses to master content creation and distribution. We discuss overcoming content overwhelm, choosing the right platforms, balancing video and written content, and the role of authenticity in connecting with your audience. Aaron also covers handling negative feedback, embracing storytelling, and leveraging client transformations to stand out in the competitive fitness industry.

• Overcoming content creation overwhelm (00:01:07)
• Best platforms for fitness businesses to share content (00:02:38)
• Importance of authenticity and vulnerability in content (00:08:42)
• Leveraging repurposing and batching to streamline content creation (00:19:44)
• Using storytelling to connect with your audience (00:24:38)
• Embracing imperfection and "unpolished" content (00:30:50)
• Dealing with negative feedback and unfollows (00:36:32)

Where to find Aaron:

https://contentonly.au/

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