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Creating Happy Writers

De: Steph Caswell
  • Resumen

  • If you're writing a non-fiction or business book, The Creating Happy Writers Podcast is here to inspire, educate and empower you with the tools you need to make your writing journey a happy and successful one. Each week, we dive into what it takes to write and publish a book in your niche that will not only help you become a go-to expert but also one you can be truly proud of.
    Steph Caswell
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Episodios
  • S2 Ep62: Your Best 90 Days Ever - Marketing Insights with Hannah Isted
    Jul 7 2024
    If you took small yet consistent action with your marketing over the next 3 months, could they turn out to be the best 90 days ever in your business?

    If today’s guest has anything to say about it, then definitely!

    Hannah Isted is the founder of HI Communications, supporting small business owners with their digital marketing.

    She’s the creator of The Best 90 Days Ever, a marketing membership that shares a quick, daily prompt that shows businesses how to promote their work simply, easily, and fun.

    She has worked with hundreds of small business owners, helping them increase their online presence through workshops, talks, and one-on-one social media management. In her email newsletter and podcast, The Social Sunday, she shares marketing advice to help product and service businesses get out of their own way and share how brilliant their work is.

    Her book The Best 90 Days Ever was released in March this year and shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business.

    During our brilliant chat, we discuss:

    • Her ‘little and often’ approach to marketing and why it can work for you - both as an author and as a business owner.
    • How Hannah has used her marketing skills and knowledge to promote her book - including the importance of her engaged email list.
    • Why using her 90-day programme served as a great way to structure her book - both of us are big advocates for using content you’ve already created, both when writing and with marketing.

    And LOTS more!

    I’ve been a big fan of Hannah’s work for a while now and have read her book twice because it’s jam-packed full of great marketing advice and is written in such an accessible and engaging way.

    I hope you enjoy listening to this conversation as much as I enjoyed having it!
    Connect with Hannah and her book:

    • Book
    • Instagram
    • Website

    Further resources from me

    • My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
    • Ways to work with Steph

    Connect with Steph:

    Website: https://stephcaswell.com/

    Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

    LinkedIn: https://www.linkedin.com/in/stephcaswell/

    Facebook: https://www.facebook.com/creatinghappywriters

    Twitter https://twitter.com/stephcaswell_

    Use #creatinghappywriters

    If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
    Apple Spotify Amazon

    Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

    Apple Podcasts
    Spotify
    Amazon Music

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    1 h
  • S2 Ep61: First Draft Fun and Games
    Jun 30 2024
    Book eight is on the way! Over the summer break, I’ll be heading into the fun and games of my first draft, and I thought you’d find it interesting - and helpful - to hear how I’ll be preparing, as well as the process I’ll be going through to get it over the finish line.

    During the episode, you'll discover:

    • My 3 step process that I use every time I sit down to write the first draft of a new book
    • How I fit writing in around family, running a business and enjoying the sunshine!
    • The one part of the process I feel is even more important than writing - it guarantees I can complete the first draft in the minimum amount of time possible
    • How I keep myself motivated during the journey to maintain momentum and get the bloomin’ thing written, even when I don’t feel like it.
    And LOTS more!

    Writing a first draft can feel daunting, but with seven books under my belt, I’ve come up with a way to help me get through it successfully - and with enthusiasm! I hope it’s a process that you find inspiring and motivating, too.

    So why not start your first draft this summer? You’ll find the tools you need to help you in this episode.

    Enjoy!

    Further resources from me

    • My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
    • Ways to work with Steph

    Connect with Steph:

    Website: https://stephcaswell.com/

    Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

    LinkedIn: https://www.linkedin.com/in/stephcaswell/

    Facebook: https://www.facebook.com/creatinghappywriters

    Twitter https://twitter.com/stephcaswell_

    Use #creatinghappywriters
    If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
    Apple Spotify Amazon

    Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

    Apple Podcasts
    Spotify
    Amazon Music
    Más Menos
    19 m
  • S2 Ep60: Atomicon 2024: My top takeaways
    Jun 23 2024
    Every year in Newcastle, there’s an annual sales and marketing event for small businesses called Atomicon - and this year, I went along to listen to some great speakers and learn more about building a successful business.

    Rather brilliantly, I found that while much of the advice given was great for small business success, a lot of it was also applicable to writing success.

    In this week’s episode, you'll discover:

    • My top takeaways from each speaker I listened to - both for your business and the book you’re writing.
    • Why knocking down big dominoes in your business first is a far more efficient approach
    • Why it’s okay to be a hot mess in business and how it can help connect you with your audience
    • How a 90-day focus really could help you write your book more quickly than you ever anticipated

    And LOTS more!

    Going to Atomicon came from a place of FOMO last year - what doesn’t, these days? But for an introvert like me, it was also about pushing myself out of my comfort zone as much as it was going to listen and learn from fantastic speakers.

    Resilience was the key theme at this year’s event, and we all need it in spades—both in business and in writing!

    Enjoy!

    Event links

    • Atomicon 2025 - tickets and info
    • Atomic - Andrew and Pete’s company
    • Davina McCall
    • Jenn Gottlieb
    • Chris James
    • Daniel Priestley
    • Eman Ismail
    • Elizabeth Goddard
    • Dani Wallace
    • Lisa Bilyeu

    Further resources from me

    • More Sales Please - episode 37 with Sara Dalrymple about selling in 30-minutes a day!
    • My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
    • Ways to work with Steph

    Connect with Steph:

    Website: https://stephcaswell.com/

    Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

    LinkedIn: https://www.linkedin.com/in/stephcaswell/

    Facebook: https://www.facebook.com/creatinghappywriters

    Twitter https://twitter.com/stephcaswell_

    Use #creatinghappywriters

    If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
    Apple Spotify Amazon

    Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

    Apple Podcasts
    Spotify
    Amazon Music
    Más Menos
    32 m

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