When it comes to SEO - Google’s advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn’t necessarily match what the user wants or the business’s objectives.

In this episode, I’m joined by Freelance SEO consultant, Charlie Williams to discuss how we can produce content that ranks on Google but is also helpful for users and your business

In this episode, we discuss:

• The concept that every page should have a specific job or goal
• Strategies for organising website content to meet these goals
• How recent changes in Google’s algorithm are affecting SEO practices
• The shift towards rewarding high-quality content over formulaic approaches
• The ongoing challenges and opportunities in the SEO landscape
• A tonne of resources to keep up to date on the latest SEO trends and techniques

CONNECT

• Charlie Williams on LinkedIn https://www.linkedin.com/in/charlie-williams/
• Charlie’s website: https://chopped.io/
• Charlie’s X profile: https://x.com/pagesauce
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902