Certified Nursing Assistants. They are the lifeblood of so much of what we do in healthcare, particularly in elder care, and yet they rarely share the limelight with the doctors, surgeons, and specialists.

Our guest today, Peter Murphy Lewis, is a documentary film maker who started out just trying to educate the Nebraska government on the shortage of CNAs in their state. What started as a single, 20-min documentary has turned into multiple seasons of the hit show, People Worth Caring About. The docuseries highlights the work of CNAs in nursing homes, sharing their stories in order to change perceptions about the work they do and demonstrate the value and reward of this much-needed profession.

Peter Murphy Lewis is a healthcare advocate and former CNA himself. His work spans television, podcasting, and marketing, with a focus on caregiving and long-term care. Born in Kansas, Peter’s path took a dramatic — and deeply personal — turn when a health scare forced him to reassess his priorities. What followed was a journey from academia and international politics to global media, entrepreneurship, and eventually founding Strategic Pete — a platform dedicated to helping small businesses and entrepreneurs grow. Now, Peter uses his storytelling skills to challenge misconceptions about caregiving, aiming to reshape how society values care and those who provide it.