• Creating a marketing strategy | Ep.24

  • Jun 11 2021
  • Duración: 1 h y 36 m
  • Podcast

Creating a marketing strategy | Ep.24

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  • Resumen

    • Certain laws restrict what you can say about fundraising.
    • Fundraising is going really well. Brandon gives it a score of 13/10.
    • Line tracking in VSCode gets tricky when the file is in an 'edited' state.
    • Waiting list of 20 teams for Codex.
    • Comparing the fintech whitepaper that Dignified created with the one that Accenture created.
    • The rationale for creating an in-depth whitepaper on fintech.
    • How to leverage a whitepaper when Dignified has moved past its original goal.
    • The "reverse pyramid" content strategy.
    • Considering the Quickstart Guide to Game Mastering as a content pillar.
    • Trust signals matter. "Badges are unreasonably effective" in marketplaces.
    • "Dignified" the agency is a brand that Brandon has built up but now they are shifting all their energy to Codex. How do you make a decision to let go of that kind of asset?
    • The compounding effect of focusing in one market as a solo founder. This makes it hard to consider projects in other markets - even when they are promising.
    • The difficulty of starting at 0 with no audience or distribution.
    • The power of building relationships in a market. How it helped launch the Quickstart Guide to Game Mastering.
    • Why so many technical founders make dev tools.
    • The big vision of Codex.
    • Adam is heads down on building a Town generator for Here Be Taverns
    • Adam writing a couple guest posts to promote the guide.
    • Breakdown of the launch of the Quickstart Guide to Game Mastering.
    • When all was said and done, the guide was not as well received as Here Be Taverns.
    • Considering who the addressable market is for the Guide vs HBT.
    • What the data suggests about reader behaviour on the guide.
    • Starting to think about marketing strategy for Sword & Source products. Sales for HBT have slowed down significantly.
    • The same old problem: lots of good ideas and not enough time to do them all.
    • A "66 days of marketing" build in public stunt.
    • How fun it would be to hire for Sword & Source.
    • A breakdown of the Traction framework for creating a marketing strategy.
    • Detailed deep dive and Brandon's take on what Adam should do for his marketing strategy.
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