Creative Control

De: Fast Company
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  • Resumen

  • Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.
    © Fast Company Magazine | Creative Conversation
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Episodios
  • AI is changing tech, but where's the energy coming from?

    AI is changing tech, but where's the energy coming from?
    Jul 17 2024
    Last week, Amazon announced it hit a goal of 100% renewable electricity seven years early. But a report from an Amazon employee group argues that this claim is misleading. They say that only a fifth of the company’s data centers in the U.S actually run on clean power. Meanwhile, Amazon, Google, Microsoft, and a host of other companies continue their development of AI—yet another huge energy demand. A recent report by Goldman Sachs says utility companies will need to spend nearly 40% more in the next three years to keep up with the demand from cloud service providers. For example, training an AI model like OpenAI’s GPT-3 required just under 1,300 megawatt hours, which is the amount of power used by 130 U.S. homes in a year. ‘Fast Company’ deputy digital editor Morgan Clendaniel discusses how to interpret Amazon’s claims about renewable power, and how much energy we’ll need to power even more data processing. Also, Jeff Beer, ‘Fast Company’ senior staff editor covering advertising and branding, breaks down some of the recent campaigns and marketing from Etsy and Taco Bell, and what to expect from ads during the 2024 Summer Olympics.
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    42 m
  • Who is MSCHF and why are 10,000 people playing their game on Venmo?

    Who is MSCHF and why are 10,000 people playing their game on Venmo?
    Jul 3 2024
    Brooklyn-based art collective MSCHF has a long history of expertly harnessing pop culture humor to poke fun at big corporations. Their latest project is a game built on top of Venmo, where players buy in for $10 and participate in hourly votes to eliminate each other, and a daily vote to pick a winner. The first player chosen to win by 100% of the votes will win a prize pot of over $119,000. Fast Company Global Design Editor Mark Wilson breaks down MSCHF's history and how they combine artistic commentary with capitalism. And Pinterest Chief Product Officer Sabrina Ellis discusses AI's possible uses on a platform with such a vast library of images. How can Pinterest continue to be a source of inspiration for users, an avenue for shopping, and expand the diversity of its content? And what insights can AI provide into the things that catch our eye?
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    48 m
  • Are LinkedIn influencers the worst kind of influencer?

    Are LinkedIn influencers the worst kind of influencer?
    Jun 26 2024
    In a recent viral LinkedIn post, Cap X Media’s CEO Matthew Baltzell poses in a backwards baseball cap and details his experience firing an employee for the first time. He talks about the process, what he learned, and asks for feedback from readers. One commenter wrote, “This LinkedIn post is a disgrace,” while another said, “You brought pain into someone’s life and then turned it into a ‘gold star for me’ moment. They’re certainly appalled by this on other (less weird) social platforms.”But plenty of comments sympathized with Baltzell over the uncomfortable situation, even praising him for sharing it. In fact, deranged behavior like this is a daily occurrence on LinkedIn, where business influencers operate very differently from influencers on other social media platforms. ‘Fast Company’ contributing writer Joe Berkowitz discusses his own forays into LinkedIn’s world of ‘corporate positivity.’ And Andrew Lacey, founder and CEO of medical technology company Prenuvo, talks about how the full-body MRI scanning that his company is offering might change our perspective on preventative healthcare—if the high cost can be lowered by other systemic reforms in healthcare.
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    53 m
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