Tune in as Amy and Joelly dive into the world of branding and business success. Joelly shares insights from her podcast, Branding Matters, and discusses the importance of building a strong brand in today's market. They explore topics such as overcoming adversity, corporate values, and sustainability in branding, offering valuable insights for entrepreneurs and business leaders alike. Don't miss this engaging conversation filled with practical tips and heartfelt reflections on the power of storytelling in business.

🎙️ Recording and Content Sharing Plans Confirmed:
Amy and Joelly finalized plans for their upcoming recording and content sharing. They discussed logistics and confirmed details about the recording process. Amy noted that they would not stream live but would edit the recording before sharing it across various platforms.

📝 Podcast Branding Matters: A Pandemic Response:
Joelly Goodson shared insights into her podcast, Branding Matters, which she started in response to the forced entrepreneurship brought on by the Covid-19 pandemic. Amy and Joelly emphasized the importance of building a strong brand, with Joelly discussing her plans to feature leaders from various industries on her podcast.

💼 Career Journey and Branding Success:
Joelly discussed her career journey, from marketing and advertising to her current business. She shared her experience traveling the world and landing a job in advertising before transitioning into her current role. Amy asked Joelly to share a success story about branding, prompting Joelly to mention her work with Jeremy Miller, the author of "Sticky Branding."

🎨 Branding Strategies for Successful Businesses:
Joelly emphasized the importance of strong branding, using examples of successful companies like Nike and Apple. She stressed the need for companies to understand their audience and differentiate themselves from competitors. Amy and Joelly discussed the differences between old and new brands, highlighting the importance of staying current and appealing to target audiences.

🤝 Balancing Transparency and Inspiration in Business Relationships:
Amy and Joelly discussed the importance of aligning values in business and personal relationships. They explored the concept of transparency and over-sharing, emphasizing the importance of sharing personal stories to inspire others while maintaining boundaries.

💪 Overcoming Adversity and Building Community Through Branding:
Joelly shared her personal story of overcoming adversity and building her podcast, Branding Matters. She discussed the impact of her branding strategy and emphasized the importance of building community and engagement through strategic messaging.

🌐 Corporate Values, Community, and Sustainable Merchandise:
Joelly and Amy explored the significance of corporate values and community in business. They discussed creative ways to engage employees and guests and highlighted the importance of sustainability and inclusivity in the merchandise industry.

🌱 Sustainability, Branding, and Differentiation:
Joelly and Amy discussed sustainability in branding and the power of branded merchandise in creating community and awareness for businesses. They emphasized the importance of differentiation and establishing trust with customers.

💬 Podcasting and Healing: A Heart-to-Heart:
Amy and Joelly reflected on the emotional impact of podcast episodes and the healing power of sharing personal experiences. They discussed capturing people's stories and the challenges of being a podcast host. brandingmatters.ca linkedin.com/in/joelly1/ instagram.com/branding_badass/ youtube.com/@brandingbadass genumark.com