Episodios

  • Inside the CISO Mind: Trust, Culture, AI, and the Sales Moves That Backfire

    Inside the CISO Mind: Trust, Culture, AI, and the Sales Moves That Backfire
    Mar 17 2026
    In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Ryan Lindley, Co-Founder and CEO of Aegis Cyber and former CISO. They discuss what CISOs experience every day, from role ambiguity and internal tension to compliance fatigue and becoming the “Department of AI.” Ryan shares what earns trust with security leaders, how to build security culture through influence, and what vendors do that instantly gets them blocked.
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    44 m
  • Founder-Led Sales and the Reality of B2B Trust

    Founder-Led Sales and the Reality of B2B Trust
    Mar 3 2026
    In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Dr. Damodar Sahu, Co-Founder and Chief Growth Officer at Data Safeguard, about the future of data privacy, ethics, and unified automation. Damodar shares why privacy has become a trust issue, how responsible AI fits into real-world systems, and what founders need to understand about selling, credibility, and scale in regulated B2B markets.
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    48 m
  • Building Overwatch: AI Agents for Threat Intelligence at Attacker Speed

    Building Overwatch: AI Agents for Threat Intelligence at Attacker Speed
    Feb 25 2026
    In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Arjun Bisen, Co-Founder and CEO of Overwatch Data, about building AI agents for cyber and fraud threat intelligence. Arjun shares how Y Combinator helped unlock enterprise trust, why honesty beats hype in security sales, and what founders underestimate most about the long road of building a company.
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    43 m
  • Unboring Cyber: How Sara and Kelly Bring Human and Neurodiverse Thinking Into Cybersecurity Marketing

    Unboring Cyber: How Sara and Kelly Bring Human and Neurodiverse Thinking Into Cybersecurity Marketing
    Feb 3 2026
    In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Kelly Allen and Sara Carty, Co-Founders of Unboring, the studio bringing clarity, creativity, and human depth back into cybersecurity marketing. They explore why the industry leans on predictable visuals and fear-based messages, how emotional and neurodiverse perspectives shape stronger brand stories, and why consistency and simple systems help cyber companies stand out in a crowded market.
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    1 h y 11 m
  • From Claroty to Twine: Building a Top-Down Security Company

    From Claroty to Twine: Building a Top-Down Security Company
    Jan 21 2026
    In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Justin Woody, Co-Founder of Twine Security, about growing Claroty, launching Twine, and the lessons behind building a top-down cybersecurity platform in an age of AI agents. Justin explains how his team validated their idea through over 250 in-depth conversations, what it takes to secure first customers, and why trade shows and innovation competitions only work when you turn visibility into trust.
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    40 m
  • How Cult Products Win Big: Mastering Crowded Markets and Building Devoted Fans

    How Cult Products Win Big: Mastering Crowded Markets and Building Devoted Fans
    Dec 3 2024
    LinksModern House: https://www.themodernhouse.com/SummaryIn this conversation, the hosts discuss the challenges of standing out in competitive markets, particularly in the context of product differentiation. They introduce the Cult Products Framework, emphasising the importance of having a revolutionary vision and a unique value proposition. The discussion highlights the significance of niching down and creating a unique customer experience, as well as the balance between growth and maintaining brand integrity.takeawaysYou will always struggle to get people's attention in a crowded market.Standing out requires a unique value proposition.Niche marketing can lead to better market capture.Creating a unique customer experience is essential.Differentiation by design is crucial for success.Modern House exemplifies a successful niche brand.Maintaining brand integrity is challenging as businesses grow.It's important to attract the right customers and repel the wrong ones.The cult products framework simplifies business growth strategies.A strong brand can create a sense of community among customers.
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    40 m
  • Brand Part 3: From Plan to Impact - The Journey of Turning Strategy into Branding Success

    Brand Part 3: From Plan to Impact - The Journey of Turning Strategy into Branding Success
    Nov 26 2024
    summaryIn this episode, the hosts discuss various topics ranging from the organisation of bookshelves to the intricacies of branding and the recent rebranding of Jaguar. They explore the importance of strategy in branding, the creation of brand narratives, and the balance between creativity and strategic goals. The conversation culminates in a critique of Jaguar's new branding approach, highlighting the potential disconnect between the brand's traditional customer base and its new target audience.takeawaysOrganizing bookshelves can reflect personal style and chaos.Branding requires a clear strategy to be effective.Brand narratives help bring a brand to life.Creativity in branding should align with strategic goals.The transition from strategy to branding is crucial.Understanding the target audience is key in branding.Feedback from clients should guide creative processes.Branding should not alienate existing customers.The balance of aesthetics and functionality is important in design.Rebranding can provoke strong reactions from traditional customers.
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    55 m
  • Brand Part 2: Unstoppable Branding - Crack the Code with Blue Oceans & Archetypes

    Brand Part 2: Unstoppable Branding - Crack the Code with Blue Oceans & Archetypes
    Nov 19 2024
    🎙️ Does your brand stand out, or is it lost in the pack?In this episode of the Cult Products Podcast, we explore what makes a brand truly effective—and spoiler alert: it’s not about flashy graphics or catchy slogans. We dive into the Blue Ocean Strategy to show you how to make your brand the obvious choice in a crowded market.Key Takeaways:🎮 Learn how Nintendo created a "category of one" and redefined its market.💡 Discover what David Attenborough can teach us about brand storytelling.🖌️ Understand why copying competitors is a dead end—and what to do instead.Whether you're refining your brand or starting fresh, this episode is packed with actionable insights to help you carve out your unique space and grow your start-up.Looking for more tips? Connect with Phill on LinkedIn: https://www.linkedin.com/in/phillbolland/
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    41 m