In this latest episode of The Remarkable Coach, we sit down with the insightful Benj Miller, CEO of System and Soul and author of "Renegades." Benj offers his unique perspective on the shifts businesses need to make in order to create their own luck and establish a path to success, starting from the end goal and working back. He shares ways to inspire others by aligning personal purposes to the company's deeper missions.

We discuss the keys to crafting a compelling story that resonates with everyone involved with your business—from customers and employees to vendors and partners. Benj emphasizes the importance of understanding your "why" to powerfully motivate and guide your team. We explore the concept of repelling the wrong fits to find the right audience and talk about the significance of culture and leadership in business evolution.

A bit about Benj:
Benj Miller is a seasoned entrepreneur with a passion for guiding others through the tumultuous journey of business development. Stemming from his own experience of weathering the storms of entrepreneurship, Benj was inspired to aid his peers in navigating the often challenging path of building a business.

Where to find Benj:
Website: https://www.benjmiller.com
LinkedIn: https://www.linkedin.com/in/benjmilleratl/

Books Mentioned:
"Renegades" by Benj Miller