Insight specialists help organizations understand their customers, so they can improve products, communications, strategies and marketing. On this episode of CultureConnect, we’re exploring careers in insights with a panel of experts from top brands, who have helped bring important perspectives and innovations to market, while amplifying diverse voices and experiences. Hosted by Janelle A. James, SVP Ipsos UU.

Guests:

Kathy Dini James, Global Brand Strategy Insights Lead, Netflix

Kyle Ranally, Strategic Initiatives Insights Lead, NBA

Charitie Dantis-Gayo, Corporate Vice President, Center For Consumer Insights, New York Life Insurance

Yasmine Laasraoui, Director Trends & Foresight, North America Consumer Insights, Estee Lauder Companies

Media organizations persistently lack diversity in its workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. Hosted by Janelle A. James, SVP Ipsos UU.

Guests:
Mary Kate Callen, VP Audience Impact & Intelligence, Paramount Advertising

Ivan Land Jr, Business Strategy Director, Hero Collective

Jennifer Rivera Vega, Head of Multicultural Advertising, TikTok

The U.S. technology industry has grown at a steady if not rapid pace, yet it lags when it comes to diversity in its workforce. The majority of its workers are white and/or male. On this episode of CultureConnect, we’re taking a look at careers in tech with a panel of experts who are doing their part to diversify this STEM field. Hosted by Janelle A. James, SVP Ipsos UU.

Guests:
Nicole Isaac, VP, Global Public Policy, Cisco
Jason Shah, Tech Investor & Operator
Kanchanna Patlola, Technical Solutions Manager, Google

In honor of women’s history month, CultureConnect is taking a deep dive into the advertising ecosystem and talking to some of the contemporary influential women on the front line of this creative and ever evolving field. From conceptualizing and developing some of the most memorable advertising campaigns to championing DEI, we’ll discuss what it takes to make it as a woman in advertising and break barriers in a male-dominated and often male-led industry. Hosted by Janelle A. James, SVP Ipsos UU.

Guests:

Karen Vega, Vice President, Inclusive Solutions, Paramount

Kerri Soukup, Executive Creative Director & Executive Vice President, Leo Burnett

Adrienne Lucas, Global Head of DEI & Strategic Partnerships, The One Club For Creativity

In honor of black history month, CultureConnect is celebrating black creatives in advertising. So much of their experiences include paving the way, creating spaces and conveying messages for those who have largely lacked representation in media and advertising. In this episode, a group of creative directors share their experiences, challenges, and triumphs as black professionals in the media and advertising industries.

Guests:

Janelle A. James, SVP, Ipsos UU

Husani Barnwell, Group Art Supervisor, DDB, & Creative Director, Husani Barnwell Creative Consulting LLC

Kassandra Pollard, Associate Creative Director, McCann New York

Courtney Richardson, Creative Director At Droga5 & Founder, Museum of Nail Art

Shakira Seabrooks, former Creative Director, BET

Corporations recognize the opportunity inclusive advertising offers to connect with all types of consumers and expand market reach. Yet many hit stumbling blocks along the way, including misperceptions or mistakes in marketing. We discuss these issues and how to avoid them with Mita Mallick, author of “Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.”

A conversation with Janelle A. James, SVP IUU, and Mita Mallick, Head of Inclusion, Equity and Impact, Carta and author, “Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace”

Over 2023, CultureConnect has covered many areas surrounding diversity, equity and inclusion, and the ways in which they are driving growth in businesses and marketing. As the year draws to a close, we wanted to look back at some of the interesting topics we’ve explored and celebrate the second year of our podcast.

A Conversation with Janelle A. James, SVP, Ipsos UU, Tarya Weedon, Cultural Insights Strategist and Moderator, Horowitz Research and Veronica Hernandez, Product Manager, Nielsen

The landscape for qualitative research has undergone significant transformations in recent years. “Qual” is evolving and overcoming pitfalls related to diversity and cultural understanding. We discuss these issues and best practices in qual for organizations moving forward.

A conversation with, Janelle A. James, SVP, IUU, Tony D’Andrea, Multicultural Marketing Manager at General Mills, Danielle Hemsley, Director Of Research Strategy at Cassandra, Tristan Marra, VP Research, GLAAD, Kendra Clarke, Former Senior Dirctor, Head of Experience Research and Design Core technologies, Twitter