• Customer Discovery, Validation, and Acquisition for Early-Stage Growth | Jeff Eversmann - E23

  • Jun 19 2024
  • Duración: 1 h y 6 m
  • Podcast

Customer Discovery, Validation, and Acquisition for Early-Stage Growth | Jeff Eversmann - E23  Por  arte de portada

Customer Discovery, Validation, and Acquisition for Early-Stage Growth | Jeff Eversmann - E23

  • Resumen

  • Jeff Eversmann is an experienced design engineer, fractional CFO at Miranti Growth, and GP at Longview Tech Ventures. Drawing from his career across various high-level roles, Jeff explains the continuum from product market match to alignment and finally to fit. He discusses examples, especially Uber's market strategy, and elaborates on how early-stage founders should approach achieving and measuring product market fit. He shares insights into venture capital dynamics, emphasizing the importance of founder-investor compatibility, effective fundraising strategies, and the critical role of executive coaching.

    Key Takeaways:

    • Signals, tools, data and metrics early-stage founders can use to assess product-market fit

    • Importance of achieving customer validation before Series A funding

    • Why balancing investor advice with the founder's vision is crucial

    • How founders can effectively network and use their connections for successful fundraising

    • Ways to determine pivot points and avoid distractions during a product’s life cycle

    • Understanding venture capital and early-stage investment dynamics


    Key Timestamps:

    (00:00) - Introduction

    (00:50) - Defining Product Market Fit

    (05:25) - Product Market Fit Challenges for Early-Stage Founders

    (08:20) - Customer Discovery and Validation

    (09:58) - Raising Series A and Selecting Suitable Marketing Channels

    (13:35) - Dealing with Investor Pressure in Decision-Making Processes

    (16:45) - Longview Tech Ventures Investment Criteria

    (21:46) - Challenges of First-Time Founders

    (23:30) - Market Sizing and Unit Economics

    (28:32) - Raising a VC Fund

    (32:50) - Understanding Internal Product Updates

    (33:14) - Raising Funds and Communicating with VCs

    (38:59) - Importance of Founder-VC Alignment

    (42:17) - Dealing with Awkward Pitching Moments

    (47:24) - Building Startups and Raising Capital


    Key Topics Discussed:

    Funds and Founders, Abhinav Sinha, Abhi, Austin Entrepreneurs and Founders, product-market fit, customer validation, early-stage investments, Series A


    Mentions:

    Website: https://www.merantigrowth.com/

    https://www.longviewtechventures.com/

    LinkedIn: https://www.linkedin.com/in/jeffeversmann/

    Mentions: War of Art by Steven Pressfield, The Mom Test by Rob Fitzpatrick, The Innovator’s Solution by Clayton Christiansen


    Check out the Funds & Founders Community:

    Reach out to Abhi at abhinavsinha.podcast@gmail.com

    Website: fundsandfounderspodcast.com

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