Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy.

Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey.

Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel.

Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore:

• Marcy's Live Shopping Crash Course
• How to Become a Live Shopping Expert

Special Offer:

Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy.

Use the code "intergrowth100" to save $100 on Live Shopping Academy.

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.

To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/.

For more insights, visit Marketbite or contact her via email at amber@mktbite.com or on Linkedin

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.

Get in touch with Tonic to learn more, or by contacting Lauren directly: lauren.linzer@hellotonic.com

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.

Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets.

To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at ammar@mayple.com. You can also connect with Ammar on LinkedIn.

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.

Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service.

Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant.

Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook.

P.S. Here's the link to the headband that Erin was wearing during this episode.

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet.

We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space.

Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importance of offer strategy for early-stage brands, with a particular focus on how brands can acquire their first thousand dollars in sales.

• Visit Grommet.com for more information
• Check out Areteshades.com, the sunglasses company Greg and his son launched
• Looking to get in touch with Greg? Connect with Greg on LinkedIn or Instagram

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the creation of a flourishing beard care brand.

Learn about the brand's deep connection to community and charity, the strategic use of social media for effective brand building, and valuable insights into navigating the challenges of e-commerce.

Interested in learning more about Mad Viking Beard? Visit madvikingbeard.com or connect with them on Facebook:

https://www.facebook.com/groups/275112825992965/335293733308207/

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency.

George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns.

Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.