Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the pros and cons of building your own website versus subscribing to an industry-specific platform for apartment community-level marketing.

In this episode, they delve into how custom websites can give a property a unique look by tailoring every aspect to fit your brand. Still, they may have significant drawbacks in meeting technical requirements for integrations, accessibility, and ongoing updates for security. Their discussion touches on how the best providers in the industry are able to perfect search engine optimization and accessibility compliance and enable complex integration functions by maintaining smart infrastructure that allows for mass updates.

Kerry and Jimmy’s Words of Wisdom: "Marketing managers often have a vision they want to execute to maintain brand consistency, which requires a lot of customization. The one thing to weigh out is whether we are leaving behind the ability to scale and ultimately drive more leads through building custom sites or whether a provider that can deliver websites with beauty and brains serves the property better through enhanced digital presence and lead flow.”

Resources: Power Up Your Marketing Without Increasing Costs