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summary

Dallin Huso, owner of Flamingo Pools, shares his journey of starting a successful pool maintenance and repair business. He discusses how he transitioned from college to entrepreneurship and the importance of finding a niche with high demand. Dallin emphasizes the value of creativity in marketing and branding, using his company's unique logo and color scheme to stand out in a saturated market. He also shares his marketing strategies, including door-to-door sales, social media content, and networking. Dallin provides insights on building a team and establishing a company culture based on core values. In this conversation, Dallin and Branden discuss the importance of hiring and building a team to scale a business. They emphasize the need to find team members who share the same core values and understand the company's vision. They also highlight the significance of documenting core values, mission, and processes to provide clarity and direction for new hires. Dallin shares the importance of having a growth mindset and being willing to take risks in order to grow the business. They also discuss the value of networking, education, and seeking advice from experienced entrepreneurs.

keywords

entrepreneurship, pool maintenance, branding, marketing, door-to-door sales, social media, networking, team building, company culture, hiring, building a team, core values, company vision, documenting processes, growth mindset, taking risks, networking, education, advice

takeaways

• College isn't the only path to success; entrepreneurship can be a viable option.
• Creativity and uniqueness in branding and marketing can help a business stand out in a competitive market.
• Utilize various marketing channels, such as social media, networking, and door-to-door sales, to reach potential customers.
• Establish a company culture and hire based on core values to ensure a cohesive and successful team.
• Focus on providing value and education to customers through marketing efforts. Hiring team members who share the same core values and understand the company's vision is crucial for building a successful business.
• Documenting core values, mission, and processes provides clarity and direction for new hires.
• Having a growth mindset and being willing to take risks are essential for business growth.
• Networking, seeking advice, and continuous education are valuable for personal and professional development as an entrepreneur.

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