Danielle Connor shares her story and what she has learned going from employed barista to starting her own cafe and coffee roasting brand.

Danielle is the co-founder of Retrograde, a popular local cafe Sebastopol, California and with a separate roasting facility in Petaluma.

Retrograde was the first Certified Green coffee roaster and cafe in Sonoma County. Danielle takes a value-based approach in everything she does as a business owner, placing a focus on the people she works with and the quality of her products.

Listen in to see how Beauty's Bagel Shop owner helped launch Danielle into her own coffee shop and her friend into Rolling Sloane's bakery; how friends at Blue Bottle Coffee and Andytown Coffee Roasters contributed to her success; how fond childhood visits to the Antique Society in Sebastopol made her want to move there; and why she chooses to work with Sweet Maria's and The Coffee Shrub for her beans.

This episode is sponsored by Pareto Labs, an online business education platform.

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